Jägermeister moves into radio but vows to ‘engage, not broadcast’
Jägermeister has launched its own radio station in partnership with Soho Radio in a bid to reach more than 100 million consumers. Jäger Soho will be based in central London and forms part of the brand’s latest move in its JägerMusic Programme, which supports emerging and established artists. The one-year partnership is set to reach […]
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