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Brands shouldn’t ignore 4G opportunities in the rush to get on the 5G bandwagon

Brands are quick to get excited about the possibilities that connected cars and homes, virtual reality, artificial intelligence and drones can offer, but all of this technology requires network capability. It is important, therefore, that brands think more about the business case for investing in any new technology and the capabilities required to avoid being blinded by the hype. One area …

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How To Deliver Large-Scale Projects Using A Content Hub Strategy

    What exactly are the benefits of a content hub strategy? Well, first of all, when done correctly, a content hub will capture a significant volume of traffic. And that’s what most online businesses want, right? We have recently introduced several clients to the concept of a content hub and would like to share …

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Amazon’s Twitch on why brands should see it as the ‘Gogglebox of live streaming’

Twitch links up its most popular influencers to promote brands such as Duracell When Amazon splashed out $970m (£585m) to acquire Twitch back in August 2014 more than a few eyebrows were raised. Twitch, which also comes in app form, is an online platform that allows gamers to watch live streams of other gamers playing …

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Mark Ritson: Learn from Hollywood and re-work your biggest hits

I spent all last week working with a global beauty brand that is going through a significant revitalisation under a new CMO. The brand is question continues to do well in the market but it’s slowing down and the new CMO has spent the last year renewing, refocusing and recharging almost every element of the …

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Only 21% of Brits would consider purchasing a driverless car

Only 21% of British drivers would consider purchasing a fully-autonomous car in the future, according to a new study by Auto Trader. Having polled 5,500 UK motorists, the study found 49% of car owners are uninterested in making the switch, with 45% stating they enjoy driving too much to consider buying a driverless car as …

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‘Football is overcrowded’ says Heineken as it toasts 27 years of sponsoring rugby

With football growing richer every year, Heineken has described the sport as “totally overcrowded” from a sponsorship standpoint. Last week, the beer brand renewed its 27-year association with rugby after announcing its headline sponsorship of the Rugby World Cup 2019, which will be held in Japan. And Heineken’s global sponsorship director Hans Erik Tuijt says …

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Illustration: Stylish Buildings of Miami

Illustration: Stylish Buildings of Miami abduzeedo Mar 07, 2017 Miami 2017 is an illustration project  shared by Remko Heemskerk on his Behance profile. As the title suggests, the illustrations are about Miami, more specifically, buildings and architecture of that beautiful city. There’s a mix of the famous art deco buildings  and some more modernist interpretations. All of that reinterpreted …

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Jägermeister moves into radio but vows to ‘engage, not broadcast’

Jägermeister has launched its own radio station in partnership with Soho Radio in a bid to reach more than 100 million consumers. Jäger Soho will be based in central London and forms part of the brand’s latest move in its JägerMusic Programme, which supports emerging and established artists. The one-year partnership is set to reach …

Jägermeister moves into radio but vows to ‘engage, not broadcast’ Leer más »