Launching a brand is one thing but maintaining growth and taking it to the next level requires bold thinking, unbridled focus on innovation and strategic partnerships, according to executives from six of Marketing Week’s 100 Disruptive Brands, which is published in partnership with Salesforce. In order to succeed, brands need to be confident in their […]
How disruptors can become global brands Leer más »
January: a month where many metaphorically skip to work, emboldened by the possibility of a fresh start, armed with new found resolve to embrace change and meet challenges head on. There has been much talk of “change” in articles published on Marketing Week this week. The site is sprinkled with analysis of seismic changes that
Don’t lose sight of the basics in the rush to embrace change Leer más »
Ikea is a brand on the up. Its UK sales increased by 8.9% to £1.72bn in the year to the end of August 2016, with its share of the home furnishings market up 0.5 percentage points to 8.2%. And it is kick-starting 2017 with a new campaign focused on sleep. Created by its agency Mother,
Ikea’s UK marketing boss on evolving its marketing to engage across channels Leer más »
Hello WDD readers! Start the year right by ignoring your resolutions, and focusing on this latest installment of awesome portfolios. This month, we have a fairly eclectic collection to look at, with no one overriding theme. I have also discovered that website animation can sometimes look kind of blurry on Windows Remote Desktop, even when
The best new portfolio sites, January 2017 Leer más »
In the first of our series of monthly careers podcasts, Russell Parsons, editor of Marketing Week, talks to Microsoft’s Helen Tupper and Sainsbury’s Sarah Ellis, to gain practical advice on personal and professional development in the industry. The duo, who also run Amazing If, a business that aims to help people have “happy careers”, are
Careers doctor: Episode 1 Leer más »
Building user interfaces on the web is hard, because the web and, thus, CSS were inherently made for documents. Some smart developers invented methodologies and conventions such as BEM, ITCSS, SMACSS and many more, which make building user interfaces easier and more maintainable by working with components. After this shift in mindset towards
Styled-Components: Enforcing Best Practices In Component-Based Systems Leer más »
The Perfect Office – Heng Balance Lamp, Mission One Computer and Office Ideas PauloGabriel Jan 16, 2017 We’ve seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we’ll assemble a perfect office, and we’d like you to help us. What equipment
The Perfect Office – Heng Balance Lamp, Mission One Computer and Office Ideas Leer más »
The numbers are telling. Over the six weeks to 31 December, online accounted for 40% of total sales at John Lewis, while sales from mobile devices were up 80% and now account for 37% of all traffic to the John Lewis website. To put these figures into perspective, shop sales at John Lewis were up
Why omnichannel retailers won at Christmas Leer más »
Interior Design: NL2 SMA abduzeedo Jan 16, 2017 NL2 SMA is an interior design and architecture project shared by Anton Siriak. I rarely post about interior design, I usually write posts about architecture, however there’s something about this project that really caught my attention. I am fan of simple interiors, minimal. I love when everything is
Interior Design: NL2 SMA Leer más »
App Design: inMuseum Experience App AoiroStudio Jan 16, 2017 This Weekend, I was able to enjoy a free admission at the MBAM (Musée des Beaux Arts de Montréal) and go through its art exhibits filled with beautiful pieces. During my walk, I thought about my own experience and how we can enhance it especially knowing
App Design: inMuseum Experience App Leer más »
