administrador

The Nokia 3310 is back as a ‘modern classic reimagined’

HMD Global, the company that owns the rights to the Nokia brand in mobile phones, is bringing back the iconic 3310 in respond to demand from fans. At the end of an hour-long event at Mobile World Congress, HMD Global’s Arto Nummela teased the audience by pretending the much-rumoured launch wasn’t happening, only to unveil […]

The Nokia 3310 is back as a ‘modern classic reimagined’ Leer más »

Nokia makes big moves into 5G and wearables as it looks to shake off past

Nokia kicks off the ‘5G era’ with the unveiling of 5G First, a commercial offering for carriers eager to be the first to meet the demand for faster connectivity. Speaking at Mobile World Congress in Barcelona today (26 February), chief executive officer Rajeev Suri told the audience the 5G launch is “not hype but soon

Nokia makes big moves into 5G and wearables as it looks to shake off past Leer más »

Popular design news of the week: February 20, 2017 – February 26, 2017

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,

Popular design news of the week: February 20, 2017 – February 26, 2017 Leer más »

Don’t call it a comeback: Bud Light re-enters the UK market after 16 years away

Bud Light is forging a comeback in the UK, 16 years after the last attempt to introduce the US beer to the country ended in failure. The light beer goes on sale in shops and pubs across the UK tomorrow (25 February). It has a much lower ABV than normal Budweiser, at 3.5%, and just

Don’t call it a comeback: Bud Light re-enters the UK market after 16 years away Leer más »

Web Development Reading List #171: Leaks, SHA-1 Collision, And Brotli

    Phew, what a week! Due to an HTML-parsing bug, Cloudflare experienced a major data leak, and the first practical collision for SHA-1 was revealed as well. We should take these events as an occasion to reconsider if a centralized front-end load balancer that modifies your traffic is a good idea after all. And

Web Development Reading List #171: Leaks, SHA-1 Collision, And Brotli Leer más »

3 ways to win customers with content

Content marketing is a marketing technique focused on creating and distributing valuable content to attract and retain visitors, and turn these visitors into customers. It has proven very effective, at least if you know what you’re doing. The advantages of content marketing are: It’s good for SEO, especially for targeting long-tail keywords. Content marketing can

3 ways to win customers with content Leer más »

Unilever, L’Oréal: 5 things that mattered this week

Unilever puts an end to Kraft Heinz merger speculation Kraft Heinz’s proposed multi-billion-pound deal to buy Unilever fell through this week, with Marketing Week columnist Mark Ritson very happy with the outcome. He said Unilever’s socially-minded stance was at odds with how Kraft Heinz does business. “In the era of ‘ROI marketing’ it’s very easy

Unilever, L’Oréal: 5 things that mattered this week Leer más »

Facebook: If a brand partnership is purely transactional it will fail

If a brand partnership is based purely on maximising transactional gains it will almost certainly fail, according to Facebook’s marketing director for business in Europe Philippa Snare. Speaking today (24 February) on a panel at an event hosted by digital ad agency Wunderman, Snare reflected on business partnerships that went wrong during her tenure as

Facebook: If a brand partnership is purely transactional it will fail Leer más »