Sport England has released the TV ad for the second push of its ‘This Girl Can’ campaign as it looks to further close the gap between the proportion of men and women doing sport. The campaign, created by FCB Inferno, will air on television today (24 February). Like the previous ad, it features ‘real’ women …
‘This Girl Can’ launches TV ad as it aims to ‘normalise’ women doing exercise Leer más »
Data organisations including the Information Commissioners Office and Direct Marketing Association (DMA) will “bang the drum” to ensure the UK has free movement of data with other countries after Brexit, the Information Commissioner Elizabeth Denham has told marketers. Speaking at the DMA’s Data Protection conference in London today (24 February) Denham said that even if …
Mobile World Congress (MWC) kicks off on Monday 27 February. Ahead of the show Marketing Week caught up with internet of things agency SharpEnd to talk about why voice-activation will be a key trend at this year’s show. Testing out Amazon Tap and Echo, founder Cameron Worth gives his predictions for MWC around voice-activated devices, …
ABDZ Photo Challenge: Our #abdz_strideby Picks AoiroStudio Feb 24, 2017 Here we are, with more than 100+ posts over Instagram with the hashtag #abdz_strideby, we say it was a pretty successful first Abduzeedo Photo Challenge. It was a lot of fun to go through your submissions and having a chance to witness the beautiful parts …
Game Design: Narita Boy -The retro futuristic pixel game abduzeedo Feb 23, 2017 Narita Boy -The retro futuristic pixel game is a Kickstarter project for a pixel art game created by Studio Koba. I found out about this game design project while visiting the Behance profile of Eduardo “edujante” Fornieles, a freelance concept artist and founder of …
Game Design: Narita Boy -The retro futuristic pixel game Leer más »
Interaction Design: Wine-Searcher Application abduzeedo Feb 23, 2017 Wine-Searcher Application is an interaction design and UI/UX project shared by Olena Mostepan and MEAT Studies on their Behance profiles. In a nutshell, the whole idea was create an mobile app that could help you search and understand a bit more about wine, with the ultimate goal of making you love …
Procter & Gamble (P&G) is adjusting its sampling strategy after taking a view that was “too myopic” on its return on investment (ROI) and comparing it to other advertising activity, which it admits “was a mistake”. Speaking at the Consumer Analyst Group of New York conference today (23 February), the company’s chief financial officer Jon Moeller …
P&G adjusts sampling strategy after admitting it was ‘too myopic’ Leer más »
Just Eat and Gumtree have urged online brands not to rush to TV advertising until they’re ready, as it could lead to consumer frustration and set the brand back. Speaking at a Thinkbox event today (23 February), Just Eat’s UK marketing director Ben Carter spoke about how TV “transformed the business” after establishing itself as …
Just Eat and Gumtree on why online brands should not rush to TV advertising Leer más »
40% of online ads found to be ‘overweight’ A new report by US firm Ad Lightning claims more than 40% of online ads are larger than industry standards. And the study claims that because advertisers are creating online ads that are too big, websites are slower than ever. The rise of ‘fat ads’ could also …
Besides the user’s needs, what’s another vital aspect of an app? Your first thought might be its design. That’s important, correct, but before you can even think about the design, you need to get something else right: the data. Data should be the cornerstone of everything you create. Not only does it help …
Designing With Real Data In Sketch Using The Craft Plugin Leer más »
