2017

Secret Marketer: What have the Romans ever done for us? They invented marketing?

In Monty Python’s ‘Life of Brian’ film, a rag-tag bunch of pseudo-revolutionaries called The People’s Front of Judea asked the question: “What have the Romans ever done for us?” Apart from the sanitation, the medicine, education, wine, public order, irrigation, roads, the fresh water system and public health, it turns out they gave us one …

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Marketing jargon is a major career killer

Great marketing communication is jargon-free so the customer message makes it through loud and clear. So why do so many marketers believe using marketing jargon inside their company is okay? It’s not. It’s a career killer. “Can you hear me now?” asks the guy in Verizon Wireless’s iconic TV ads. He always gets a thumbs up from his colleagues …

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ITN boss John Hardie on fighting fake news and the value of TV advertising

Following a year of astonishing, unprecedented news headlines, it is interesting to witness the philosophical calm of John Hardie. As CEO of ITN, the production company behind ITV News, Channel 4 News and 5 News, Hardie is an important steward of an increasingly embattled news industry. Rather than battening down the hatches, though, ITN is …

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Wallpaper of the Week – Abstract Passageway

Wallpaper of the Week – Abstract Passageway AoiroStudio Jan 23, 2017 Following up our comeback with the Wallpaper of the Week series, it’s crazy to imagine there’s more than 350+ wallpapers available to download for your different screen resolutions. Things have changed ever since so we decided to change the formula, each week we’ll try …

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