2017

Secret Marketer: What have the Romans ever done for us? They invented marketing?

In Monty Python’s ‘Life of Brian’ film, a rag-tag bunch of pseudo-revolutionaries called The People’s Front of Judea asked the question: “What have the Romans ever done for us?” Apart from the sanitation, the medicine, education, wine, public order, irrigation, roads, the fresh water system and public health, it turns out they gave us one

Secret Marketer: What have the Romans ever done for us? They invented marketing? Leer más »

Marketing jargon is a major career killer

Great marketing communication is jargon-free so the customer message makes it through loud and clear. So why do so many marketers believe using marketing jargon inside their company is okay? It’s not. It’s a career killer. “Can you hear me now?” asks the guy in Verizon Wireless’s iconic TV ads. He always gets a thumbs up from his colleagues

Marketing jargon is a major career killer Leer más »

ITN boss John Hardie on fighting fake news and the value of TV advertising

Following a year of astonishing, unprecedented news headlines, it is interesting to witness the philosophical calm of John Hardie. As CEO of ITN, the production company behind ITV News, Channel 4 News and 5 News, Hardie is an important steward of an increasingly embattled news industry. Rather than battening down the hatches, though, ITN is

ITN boss John Hardie on fighting fake news and the value of TV advertising Leer más »