2017

Customer data must be shared “as far and wide as possible” within a business to ensure the commercial benefit of investing in customer experience is fully understood by all departments. That is the view of Nathan Ansell, global director of loyalty, customer insight and analytics at M&S and former head of brand and marketing for […]

Twitter’s disappointing fourth quarter results, with advertising revenue falling for the first time since its IPO, show it needs to do more to appeal to advertisers. Twitter reported a loss of $167m (£133m) in the final quarter of 2016, compared to a $90m (£72m) loss in the same period in 2015. Its active users increased

L’Oréal says it wants to take a “pragmatic” approach to its online selling, as it looks to become “a leader in digital beauty” and have more personalised interactions with consumers. The beauty giant revealed its full year results this morning (10 February), showing that like-for-like sales grew 4.7% to €25.8bn (£22bn), with sales increasing 10%

Aldi becomes the UK’s fifth biggest supermarket This week, Aldi overtook the Co-operative to become the fifth largest supermarket in Britain for the first time. According to figures from Kantar Worldpanel, sales at Aldi were up 12.4% year-on-year in the 12 weeks ending 29 January. That increase helped buoy its market share by 0.6 percentage

River Island says it is avoiding seasonal fashion ads as it creates a new always-on campaign to showcase the diverse identities of its customers. Its latest campaign ‘Find Yourself’ will be spread across TV, press, digital, social and for the first time will include a cinema screening. It moves away from seasonal marketing – or

Adverts from some of the world’s biggest brands are appearing next to content by pornographers, extremists and white supremacists, helping to fund their causes, according to a report in The Times. The newspaper’s investigation found that brands including Waitrose, Marie Curie and Mercedes-Benz were unwittingly appearing on hate sites and next to YouTube videos created

As part of Marketing Week Live, which returns to Olympia Central on 8 and 9 March, Marketing Week will be hosting a lively debate exploring how marketing teams will be structured in years to come. Marketing Week editor Russell Parson will be joined by Zoe Harris, group marketing director at Trinity Mirror; Mark Evans, marketing