2017

PizzaExpress moves beyond gamification with reservation chatbot launch

PizzaExpress has launched a Facebook Messenger bot allowing people to book a table upfront, in a bid to move away from gamification and make a “real” impact on how customers interact with the brand. The bot allows consumers to choose a local restaurant and book a table within 90 seconds and uses live data to …

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7 unique design decisions

I am always looking for inspiration, for great design that challenges convention. This post is all about unique layout solutions; that means I will be talking about eight different websites which present something typical, in a unique way. We’ll go over unique layout solutions from showing off products, to incorporating personal and human elements in a website. 1. Harvard …

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‘Failure is an expensive training course’ says ex-Sainsbury’s marketing boss

Speaking at an event held by The Marketing Society last night (8 February) focusing on bravery, Sainsbury’s ex-marketing director Sarah Warby claimed CEOs should not look at advertising failures as a disaster but as a lesson. Warby, who only left the role this week following five years at Sainsbury’s, was asked what she had learned …

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The big debate: Are the ‘4Ps of marketing’ still relevant?

The famous ‘4Ps of marketing’ are revered by some members of the profession, and scoffed at by others. Some see these fundamental tenets of classical marketing theory – referring to product, price, promotion and place – as the foundations upon which all sound marketing strategies are built. For others, they represent dusty old concepts that …

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McDonald’s on why debunking food myths is a ‘job that will never be done’

McDonald’s says it is determined to further increase brand trust and fight myths that roam social media about the sourcing and provenance of its products, as it launches a new brand campaign. The campaign, created by Leo Burnett London, launches on Friday (10 February) and looks at how the fast food brand’s beef burgers are …

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