YouTube’s move to no longer support 30-second ads that users can’t skip, highlights how the channel is moving away from its focus on attracting TV budgets, to up competition with Facebook and other online video sites. READ MORE: YouTube now wants to work with TV In a statement Google says it is committed to providing […]
Thinkbox CEO Lindsey Clay says it’s “a great shame” that many of the brands shortlisted for Channel 4’s ‘Superhumans Wanted’ competition have since decided not to run the campaigns pitched at promoting diversity. The competition, announced in April last year, offered the winning brand £1m of commercial airtime throughout the Rio Paralympics. Every pitch had
‘Marketers need to work harder’ insists Thinkbox CEO as brands drop diversity ads Leer más »
Asda saw sales [at stores open for over a year] fall by 2.9% in the three months to 31 December, with the latest decline marking Asda’s 10th straight quarter of falling sales. However, despite the latest fall, it says it is “encouraged” by the numbers. The numbers mark an improvement on the third quarter, in
Asda points to ‘encouraging signs’ as its sales decline slows Leer más »
Opera has recently unveiled a brand-new refresh of its user interface in the developer stream. Really part of a bigger project named Reborn—appropriately so—this new build offers a totally new look and some new features that are sure to pique the interest of many designers. According to the blog entry on Opera’s official website, the
Opera completely redesigns its desktop browser Leer más »
JavaScript module bundling has been around for a while. RequireJS had its first commits in 2009, then Browserify made its debut, and since then several other bundlers have spawned across the Internet. Among that group, webpack has jumped out as one of the best. If you’re not familiar with it, I hope this
A Detailed Introduction To Webpack Leer más »
Gabriel Jesus has seen his brand value soar since joining Manchester City in January Only a few English football fans were talking about Gabriel Jesus one month ago. The 19-year-old striker, who joined Manchester City in January from Brazilian club Palmeiras, was highly rated and came with a £27m fee, but he was seen as
How to pick the sporting brand ambassadors of the future Leer más »
MacBook Pro Review – Love and Hate with the Touch Bar abduzeedo Feb 21, 2017 It’s time for our honest appraisal of the MacBook Pro. After almost 5 years using my old MacBook Pro, a first generation retina display, the time had come for an upgrade. I’ve been chomping at the bit for Apple to announce a
MacBook Pro Review – Love and Hate with the Touch Bar Leer más »
Trinity Mirror has rolled out an ad-free subscription service for the Mirror in a bid to keep an “ongoing dialogue” with its readers and try out different business models. For £2.99 a month, users are able to access the Mirror’s website without seeing any banner ads, pop-ups or video ads. Messaging to promote the service
Trinity Mirror ‘explores new business model’ with ad-free subscription service Leer más »
While there are many styles of leadership there are some universal skills and ways of working that all marketers should consider. Matt Barker, coaching and operations director at K2, who will be speaking at Marketing Week Live next month, outlines four ways marketers can improve their leadership, to get more from their team in the
Four actions marketers should take to be a better leader Leer más »
Motion design: UI and UX Collection abduzeedo Feb 20, 2017 Motion design is intrinsically useful for product design, especially when designing for mobile devices. Even experience designers might have a difficult time evaluation solutions on the computer without testing on the device. In addition to that, there’s so much information that can be lost by
Motion design: UI and UX Collection Leer más »
