2017

IBM’s Caroline Taylor: Embrace what makes you different

“I’m keen to lead by example and I’m very much a ‘roll up your sleeves’ marketing leader,” says Caroline Taylor OBE, vice-president of global marketing and communications for IBM sales and distribution. “The last thing I ever want to do is sit in an office looking at spreadsheets. It’s very important to be authentic, so …

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Keith Weed: We need comparable metrics in a digital world

They say one swallow does not make a summer, but on the topic of viewability and fraud in digital advertising there seems to have been an encouraging flurry of swallows recently, and I hope we are gaining real momentum on this industry-defining issue. I for one am having an increasing volume of engaged discussions with …

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The effect of image-based posts on social media insight

Oreo generates buzz on social media through memes and visual communication Memes and gifs are dominating social feeds, the rise of which could cause problems for those using social media for insight, as words diminish and image-based conversations become the new form of communication. Over 80 million photos are uploaded each day to Instagram and …

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Mark Ritson: Unilever resisting takeover is a win for responsible business

This may sound a bit weird but I was genuinely chuffed when Kraft Heinz’s proposed deal to buy Unilever fell through this week. I’ve never worked for Unilever, don’t know anyone who works there and don’t really have much passion for their products. But what I do have, in increasing amounts, is an appreciation for …

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How To Use Shadows And Blur Effects In Modern UI Design

    When you examine the most successful interaction designs of recent years, the clear winners are those who provide an excellent functionality. While functional aspect of a design is key to product success, aesthetics and visual details are equally important — particularly how they can improve those functional elements. In today’s article, I’ll explain how visual …

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Honda says ‘too many unknowns’ are halting the progress of driverless cars

Honda is hoping a move to replicate the dealership experience through interactive online video ads will resonate with new drivers. Its new ‘Real View Test Drive’ content suite allows viewers to watch four separate online ads for Honda’s Jazz, Civic, HR-V and CR-V models, with each having a storyline tailored around the specific model’s primary …

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Interior Design: Volvo Get Away Lodge in Sweden

Interior Design: Volvo Get Away Lodge in Sweden AoiroStudio Feb 21, 2017 We would like to share this Interior Design of a stunning lodge called the Get Away Lodge located just outside of village of Åre in Jämtland County, Northern Sweden. It’s a collaboration between renowned car brand Volvo  and an online hotel curator Tablet Hotels . …

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