2017

“I’m keen to lead by example and I’m very much a ‘roll up your sleeves’ marketing leader,” says Caroline Taylor OBE, vice-president of global marketing and communications for IBM sales and distribution. “The last thing I ever want to do is sit in an office looking at spreadsheets. It’s very important to be authentic, so […]

They say one swallow does not make a summer, but on the topic of viewability and fraud in digital advertising there seems to have been an encouraging flurry of swallows recently, and I hope we are gaining real momentum on this industry-defining issue. I for one am having an increasing volume of engaged discussions with

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on ‘digital advertising and media transparency’ appeared first on Marketing Week. Source: Marketing Week Marketoonist on ‘digital advertising and media transparency’

Oreo generates buzz on social media through memes and visual communication Memes and gifs are dominating social feeds, the rise of which could cause problems for those using social media for insight, as words diminish and image-based conversations become the new form of communication. Over 80 million photos are uploaded each day to Instagram and

This may sound a bit weird but I was genuinely chuffed when Kraft Heinz’s proposed deal to buy Unilever fell through this week. I’ve never worked for Unilever, don’t know anyone who works there and don’t really have much passion for their products. But what I do have, in increasing amounts, is an appreciation for

Latest statistics show that 2.8 billion people were using social media by the end of 2016, up 21% from 2015, while in the UK 77% of people have a social media account. Brands are now using sophisticated techniques to exploit the market research potential of social media, whether that be linking people’s interests to purchase behaviour or

Honda is hoping a move to replicate the dealership experience through interactive online video ads will resonate with new drivers. Its new ‘Real View Test Drive’ content suite allows viewers to watch four separate online ads for Honda’s Jazz, Civic, HR-V and CR-V models, with each having a storyline tailored around the specific model’s primary