1 marzo, 2017

Illustration and Graphic Design: Amour and Cacao

Illustration and Graphic Design: Amour and Cacao AoiroStudio Mar 02, 2017 I stumbled across this beautiful illustration and graphic design project by Imédia Firme Créative, especially the work from Marie-Joëlle Lemire, Nicolas Lambert, Valérie Pilotte and Claudie Déry. It’s one of those things that you’ll giveaway as a gift and for this present case is …

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O2 takes inspiration from Alice in Wonderland in ‘live experiences’ push

O2 says it wants to give customers more ways to enjoy their phones and get them to more live events, as it introduces its new campaign ‘Follow the rabbit’. The ad, which was created with agency VCCP, is inspired by Alice in Wonderland and asks its audience whether they want to sit and watch something on …

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Game Design and Interaction Design: Cambridge sQuizUp

Game Design and Interaction Design: Cambridge sQuizUp abduzeedo Mar 01, 2017 Cambridge sQuizUp is an interaction design, UI/UX and game design project shared by Rafael Lima and Bernardo Bulcão on their Behance profiles. Basically it’s an educational game developed for the Cambridge University Press that combines knowledge and fun by testing the gamers english level through mini games. They …

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Vice CEO: Brands are investing too much in platforms and not enough in exclusive content

This year’s Mobile World Congress agenda has seen a rise in talks about content but it comes at a time where advertisers have numerous platforms to choose from and Vice’s chief executive, Shane Smith, believes that there’s too much investment in the latter. He said: “If you embrace new technologies you are going to need …

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Vice CEO: Brands are investing too much in platforms and not in enough in exclusive content

This year’s Mobile World Congress agenda has seen a rise in talks about content but it comes at a time where advertisers have numerous platforms to choose from and Vice’s chief executive, Shane Smith, believes that there’s too much investment in the latter. He said: “If you embrace new technologies you are going to need …

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Government focuses on AI and data in post-Brexit digital strategy

The Government’s new digital strategy has outlined key changes it wants to make in 2017, including a heavy focus on AI, data and to create new markets for the UK’s creative industries. In a speech today (1 March), culture secretary Karen Bradley says the digital sector needs to be taken seriously as it is now …

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Vodafone marketing head: Shiny new things don’t hit targets

In the face of growing pressure to deliver financial results, marketers should shy away from “shiny new things” and focus on adding long-term value to the business, Vodafone says. Speaking at Newsworks’ Shift 2017 conference this morning (1 March), Vodafone Global Enterprise’s head of marketing Katrina Lowes said she faces a challenge building a long-term …

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