1 marzo, 2017

Advertisers are becoming increasingly aware of the issues around measurement and the viewability of online advertising. Just last month Procter & Gamble’s chief brand officer Marc Pritchard laid into Google and Facebook’s ‘walled gardens’ and demanded transparency from the digital supply chain. And, speaking to Marketing Week at Mobile World Congress, UK director of branding […]

L’Oréal Paris says its increased focus on diversity has pushed sales and led people to reappraise the brand. The campaign for its True Match foundation, which came out in August last year, targeted men for the first time. It decided to pick male blogger and makeup artist Gary, aka ‘The Plastic Boy’, as one of

Pete Blackshaw, global head of digital and social media at Nestlé, says he sometimes wakes up in “a cold sweat” because he’s “worried” about whether he can keep up in today’s environment. And he thinks other digital leaders should feel the same way. Speaking to Marketing Week at Mobile World Congress, he says: “All the platforms