31 enero, 2017

The impact of people eating more healthily has had a detrimental impact on some of the world’s biggest fast food brands, according to Brand Finance. Its Global 500 rankings for 2016 saw the likes of McDonald’s, KFC and Domino’s Pizza all slide drastically, something the brand valuation firm attributed to “an increasingly fragmented market with …

Fast food brands take a hit as Google tops world’s most valuable brands ranking Leer más »

Facebook does not believe marketers were concerned following last year’s metrics issues, as it says third-party partnerships and “transparency” have left it in a good position. The tech giant came under fire last year after admitting it had discovered a number of errors in the way it measures audiences across a range of its products. …

Facebook defends metrics errors as it puts focus on transparency Leer más »

A user experience is something that every website offers to those who visit it. However, the experience will differ from website to website in a wide variety of ways.  Some are easy to navigate, some are a joy to use, some are clunky but you can still plod your way to where you want to …

5 ways effective UI design promotes UX Leer más »

Mobile is now the single most important channel to focus on if you want to boost business today and future proof it for tomorrow. Inaction will lead to extinction. So don’t be a dinosaur. ‘Innovate or die’, as they say. Rather than refining mobile user experience, it’s time for ecommerce brands to rethink the entire landscape. …

Mobile web browsers are becoming obsolete: Native commerce is the next frontier Leer más »

Sport England is bringing back its hugely successful ‘This Girl Can’ campaign with the aim of being “a bit bolder” in its creative as it tries to encourage all women to take up exercise whether they are 14 or 65. The campaign is being in launched in stages, with the out-of-home posters released last week …

New ‘This Girl Can’ campaign to target ‘teens, mums and their grandmothers’ Leer más »

Marc Pritchard is not a big man. There is no definitive reference to his actual height in any of the extensive bios of Procter & Gamble’s chief brand officer but, if I had to guess, I’d say he stands about  5’11” in his stocking feet. On Sunday, however, Pritchard cast a very long shadow across digital …

Ritson: P&G’s Marc Pritchard has made the biggest marketing speech for 20 years Leer más »

Last Saturday (28 January) marked Chinese new year, called the ‘spring festival’ in China. Many millions of Chinese people travelled back to their families in the provinces to celebrate the festival, the most important holiday in the Chinese calendar. Celebrations will continue for around two weeks to welcome in the year of the rooster. Each …

How China surged ahead in mobile – and what the West can learn Leer más »

A combination of fierce competition and digital disruption has fostered an agile test-and-learn approach to travel marketing – with record-breaking results. From adopting a risk taking mentality to developing mobile first strategies, here are four things to learn from travel marketers. Be mobile first Being part of an industry that has experienced unprecedented levels of …

Four things marketers can learn from innovation in the travel sector Leer más »