Michael Barnett, print editor Cracker: Sainsbury’sI hate this ad: it’s far too long, the song is annoyingly repetitive and I think James Corden really does believe that the greatest gift you could ever give is him. But like Gio Compario for GoCompare, it sticks in the mind and from what I can tell the investment […]
Christmas 2016: Marketing Week’s best (and worst) campaigns Leer más »
Tinker Watches – Minimal Design AoiroStudio Nov 21, 2016 With this week’s thanksgiving celebration and the holidays in almost a month, we are starting to get into the jingle season and it’s a lot of fun. That time of the year is all about giving back whenever it’s for your partner, sibling or a friend.
Tinker Watches – Minimal Design Leer más »
To pay or not to pay. That is the question. Or at least, that was the question posed by Marketing Week columnist Mark Ritson earlier this month when he asked whether clients should pay agencies to pitch for marketing services. Ritson says this “old chestnut” of an issue has become relevant again with the growth
The big debate: Should clients pay agencies to pitch? Leer más »
2016 was supposed to be a big year for virtual reality (VR), with brands including Facebook, Jaguar and TUI incorporating the technology into their business plans. However, experts now believe mixed reality should be the focus for 2017, as it offers businesses a storytelling experience without completely disengaging from its customer. Statista, a statistics and
Is the future of virtual reality mixed? Leer más »
Instagram is aiming to make the site more “flexible” and “fun” as it unveils new features that once again seem to copy rival Snapchat. The first update brings live video to Instagram for the first time. It enables users and brands to broadcast live through its ‘Stories’ feature, with the videos disappearing once the user
Instagram takes on Snapchat again with live video and disappearing photos Leer más »
Opéra Saint-Étienne 2016 – Brand Design abduzeedo Nov 21, 2016 Opéra Saint-Étienne 2016 is a brand design project created and shared by Graphéine. There’s just a lot to love about the original work done in 2015, and this project is a testament of the quality of the brand conceived – it scaled amazingly well to present a
Opéra Saint-Étienne 2016 – Brand Design Leer más »
While none of us can predict the future, every designer should be thinking about it. All indications point to the next wave of devices that aren’t sitting on the tops of desks. They are wearable, and have canvas sizes that are vastly different than what you’ve been designing for. But should you really care if
4 compelling reasons you should embrace VR Leer más »
The Perfect Office – Presli Backpack, Lean on Desk, Sony Alpha a6500 Camera and Office Ideas PauloGabriel Nov 21, 2016 We’ve seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we’ll assemble a perfect office, and we’d like you to help
Content marketing has evolved into a fully-fledged marketing function but as with many newer communications channels finding the best measure of success remains a challenge. Only half of marketers believe it is possible to accurately measure content marketing’s return on investment, according to a study by the Content Marketing Association (CMA), and 52% are unsure whether a universal metric is
Finding the best measure of success for content marketing Leer más »
P&G’s CEO David Taylor addresses an audience. Procter & Gamble (P&G) has reduced the number of PR and advertising agencies it works with by roughly 50%, as it looks to make further efficiencies around its promotional spending. The FMCG giant has been on a mission to become “simpler and more focused” over the last decade.
P&G on how it cut agencies by almost 50% to optimise its marketing spend Leer más »
