The Government has admitted that economic growth is likely to be much slower than previously forecast after the UK voted to leave the European Union. Chancellor Philip Hammond, giving his first Autumn Statement, said the Office for Budget Responsibility (OBR) now predicts the economy will grow by 1.4% in 2017, down from the 2.2% it […]
UK economic growth set to slow due to Brexit Leer más »
Microsoft believes perceptions of the brand have changed, with consumers now seeing it as “cool”, thanks to product innovations, such as the Surface Pro 4 tablet, Surface Pro Studio desktop and Hololens virtual reality technology. With this in mind, Microsoft is focusing on execution rather than product launches this Christmas, targeting a millennial audience with
Is Microsoft ‘cool enough’ to take on Apple? Leer más »
Some say web design has become boring. Current trends and high-end techniques establish the rules for the creatives, playing a low-down trick on the community. Everyone wants to be in the mainstream, and release products that go viral; it means that a million interfaces are likely to have the same features. Of course, content can
4 fresh alternatives to the hamburger menu Leer más »
When Black Friday properly debuted on these shores back in 2013, it was remembered primarily for photographs of people getting into punch ups over limited stocks of cheap TVs. Asda, the retail brand most associated with these unsavoury scenes, even made the decision to pull out of Black Friday last year as it cited “shopper
Why Black Friday is now a vital part of Christmas for UK retailers Leer más »
A Heinz ad featuring children, teenagers and adults using using tins of baked beans to drum out the rhythm of a song has been banned by the ASA for encouraging unsafe behaviour. The ‘Can Song’ ad shows people singing along to a song while using a baked beans can as an instrument. Towards the end
Heinz ad banned for encouraging ‘unsafe’ behaviour among children Leer más »
A lot of people ask: “Mark, how long have you been married?” That’s a tricky question for me because I work at Facebook (disclaimer: not really). So rather than come out with a single comparable metric like – oh I don’t know – years of marriage, I prefer to approach the answer differently. Usually I
Mark Ritson: For Facebook’s mistakes, no-one else would be forgiven Leer más »
A lot of people ask: “Mark, how long have you been married?” That’s a tricky question for me because I work at Facebook (disclaimer: not really). So rather than come out with a single comparable metric like – oh I don’t know – years of marriage, I prefer to approach the answer differently. Usually I
Mark Ritson: Facebook should hang its head in shame for measurement errors Leer más »
Just Eat is placing a bigger focus on new technology such as virtual reality (VR), artificial intelligence (AI) and robotics to ensure it stays ahead of the curve, as new players enter the increasingly competitive takeaway sector. The online food delivery brand hosted an event today (22 November) to showcase some of the technology it
Just Eat focuses on tech and social good to stay ahead of disruptors Leer más »
Marketers are familiar with stock images of ‘the average family’ – nearly always white and heterosexual. But many are moving away from these stereotypes in an effort to avoid discrimination and better reflect society. Brands are increasingly realising the need to use images that are racially diverse, show same-sex couples and are moving away from using
Moving images beyond stereotypes Leer más »
In association with iStock by Getty Images. A good stock image is like a good design: you want it to be powerful, persuasive, and memorable; without drawing attention to itself. It can seem like a difficult balance to achieve, but a little effort on your part will reap rewards. Stock images are used for a
5 ways to identify quality stock images Leer más »
