On Tuesday we presented the Ultimate Guide to CMS, Part 1; today, we’re going to complete the picture… Choosing a CMS OK, so you’ve got an idea of how many different kinds of CMS there are out there. Now you want to pick one. Or perhaps you’re building a client-facing site, and a internal wiki, […]
The ultimate guide to CMS, part 2 Leer más »
Co-op Food is focusing on real customers and its charitable community work for its Christmas marketing campaign. Its one-minute festive TV ad, created by Leo Burnett, focuses on real customers and how Christmas brings them together as a community. It ends on the question ‘what if our good times could help fund good times for
The Co-op focuses on its community work for Christmas ad Leer más »
On-demand services It seems convenience has become king, as brands move towards providing consumers with on-demand services at the click of a button. Uber expanded into food delivery with its UberEATS launch in June, allowing consumers to order food in a similar manner to hailing an Uber car. Deliveroo, perhaps worried about its new competitor, unveiled
2016 year in review: It’s been a good year for… Leer más »
Lloyds Banking Group says that despite its progress on implementing diversity in its marketing it still has “a long way to go” in order to be more representative of its customers. Speaking at the Marketing Academy partners bootcamp event today (30 November), the company’s head of culture and capability Antonia Bennett said that its marketing
Lloyds Banking Group on how it got diversity wrong Leer más »
Virgin Media is revamping its TV offering with a range of new features and products, as it aims to simplify the entertainment experience and “bring people closer to the TV they love”. At a press launch today (30 November), Virgin Media showcased its V6 TV box, which it says is half the size but 10
Virgin Media wants to ‘simplify’ TV Leer más »
2016 has not been easy for the travel industry what with the UK’s decision to leave the EU, a spate of terrorist attacks and the surprise results of the US election. Yet this has not deterred travel brand Expedia, whose senior director of marketing, Andrew Cocker, says despite events over the last 12 months there
Expedia: If it can’t be bought programmatically we tend not to do it Leer más »
Despite the latest Star Wars film, Star Wars: A Force Awakens, only being released last December, Disney’s UK CMO Anna Hill isn’t afraid the launch of yet another film will create fatigue. Rouge One: A Star Wars Story will be released on 14 December. It takes place before the original films but has been labelled
Disney insists there won’t be Star Wars fatigue as it ramps up marketing for Rogue One Leer más »
Bread crumbs…they bring up associations with the fairy tale of Hansel and Gretel, where Hansel leaves bread crumbs to help him find his way home again. Although the association with bread crumbs is perhaps still stronger in the realm of Grimm stories, that’s gradually changing as breadcrumbs in navigation help web designers create a better
How to use breadcrumbs (the right way) Leer más »
Frontage Condensed is a layered type system inspired by eye-catching and colorful facade signage. Its main aspect is — like many typographic installations on storefronts — three dimensional. The narrow, generously spaced letterforms lend the typeface a bold and eminent voice. Frontage Condensed was designed by Juri Zaech and now you can download the outline style for
Free Download: Frontage Condensed Outline Leer más »
Consulting giant Accenture’s acquisition of creative agency Karmarama will open up new opportunities for brands looking for a one-stop shop for all their marketing needs. The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever,
What Accenture and Karmarama’s deal means for marketers Leer más »
