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Retailers ‘acutely concerned’ as major purchases tank just before Christmas

Retail brands should be ‘acutely concerned’ after consumers suggested they would not be spending as much on big purchases this Christmas. GfK’s Consumer Confidence index shows that people’s propensity to make a big purchase fell by nine points to a score of just five in November. This is a sharp contrast to October when the …

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Diageo on how it is adapting to changing night life habits

Diageo is adapting to changes in how and where people consume alcohol, identifying “chameleon spaces” such as festivals and non-alcoholic options as potential areas for growth. Speaking at audience agency Protein’s 2016 drinks report briefing last night (28 November), the company’s head of culture and entertainment Leila Fataar said changes in night life “greatly affect” …

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Carlsberg aims to reverse declining sales with premium rebrand

Carlsberg is relaunching its Carlsberg Export product in a bid to ‘premiumise’ the brand and fight declining lager sales. The beer brand says this is the “first step” towards revitalising its Carlsberg flagship brand with the relaunch, planned for February 2017, accompanied by a £15m marketing push designed to connect with millennial drinkers. The campaign …

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FMCG brands move away from promotions in ‘complete change of direction’

FMCG brands in the UK are increasingly shunning price promotions in favour of focusing on brand building through advertising, IRI data has suggested. The study, which looks into the use of promotions by FMCG manufacturers and retailers across Europe, highlights a drop in the proportion of volume sales of FMCG products that were sold on …

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The biggest challenges facing disruptive brands

Disruptive brands must balance their long-term goals and ambitions with short-term practicalities related to their day-to-day operations, according to senior executives working in a range of disruptive companies. The marketers, drawn from the 100 Disruptive Brands list compiled by Marketing Week in partnership with Salesforce, discuss some of their biggest challenges and how they tackle …

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Sky on why, after TV, advertisers should look to the big screen not the mobile screen

The value of the highly engaged cinema audience for brands has long been argued but new research, released by Digital Cinema Media (DCM), puts figures behind those claims – setting out sectors that have the most to gain from increasing cinema’s share of media spend. Sky is one brand that benefits from the power of …

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