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Spend on premium supermarket ranges to hit record high this Christmas

Consumers are increasingly spending on premium supermarket own-label ranges over Christmas as they look to trade up and “treat loved ones” over the festive season. Figures from Kantar Worldpanel show spend on premium brands was up 13% year on year in the 12 weeks to 4 December. That is against a backdrop of slowing growth […]

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How Norwegian plans to challenge the airline establishment

Nordic airline Norwegian’s “challenger mindset” will help it crack the UK market, according to vice-president of marketing, Stine Steffensen Børke. The brand is growing at a rapid rate in the UK alone, with nine new aircraft joining its fleet next year, paving the way for a 55% increase in flights from London Gatwick next summer. As

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Trends for 2017: Chatbots, social media & Trump tactics

Rise of the bots Investment in artificial intelligence (AI) is expected to triple in 2017 according to Forrester research, as brands tap into the potential of machine learning and look to take a leading position on the ‘Internet of Things’ (IoT). Amazon and Google have already entered the fray with the launch of their connected

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Havana Club looks to transform image of ‘cheap’ rum to premium

Havana Club is on a mission to capture a bigger slice of the premium rum sector by changing public perceptions around the spirit. Speaking to Marketing Week, the brand’s communications director François Renié says even though the market is diverse and includes premium options, rum is still very much seen as “fun” and not premium.

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