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Nothing can ruin a design like typography that doesn’t fit. Whether it’s too big (or too small), improper type scaling is a major problem. It’s a problem for more designs than you might think. Too commonly you visit a website where the type renders beautifully on a desktop browser, only to revisit later from a […]

Cruises have gone through a ‘revolution’, with the age of their average customer falling from 50+ to 40+, according to Royal Caribbean. Mario Bounas, director of marketing at Royal Caribbean International, claims the cruise ship industry has doubled in value since 2002 and that 1.7 million Brits have taken a cruise holiday in 2016. To

Thomas Cook claims its new ad campaign ‘You want, we do’ is “bold and contemporary” as it features a gay kiss and gay parents. The main TV ad, which will debut on Christmas Day and is set to the song ‘Get Ready’ by Stella Talpo, is one of five adverts that will showcase Thomas Cook’s

Thinkbox is launching its “biggest ever” TV campaign in order to cut through to advertisers and convince brands to keep investing in the medium. The campaign will hit the airwaves on Boxing Day and sees aliens ‘disrupt’ three popular TV ads to broadcast an other worldly message to the British public. The marketing body has

Every year in recent memory has been hailed ‘the year of mobile’, but as smartphone use grows and ad spend rises it is becoming increasingly vital – yet challenging – to attribute sales to mobile and understand its place in the path to purchase. So is the advertising industry doing enough to show the value of smartphones and the role

Coca-Cola Life sales dropped by more than 50% in 2016, two years since Coca-Cola’s ‘One Brand’ strategy was launched in the UK, which seeks to encourage more people to try the brand’s different variants. Figures by Nielsen show UK Coca-Cola Life value sales for the full year ending 19 November 2016 were down 57.4% on

Spark Video, Adobe’s video-storytelling app, just got a huge update. While users have always been able to use Spark Video to create animated videos that feature photos, narration, icons and text, users can now go one step further. They can now add video clips into their creations and projects, and the applications for this are

According to new data it is Aldi, not John Lewis, that has the most successful Christmas campaign this year. Despite Aldi being some distance away from John Lewis when it comes to mentions, with 19,816 compared to 241,190, it is the overall best performer, according to Waggener Edstrom [WE] Communication’s brand agility index. WE’s index is

Alibaba has teamed up with CNBC to sponsor a new TV series called ‘Pop Up Start Up’, an Apprentice-style show that follows 12 aspiring manufacturing entrepreneurs. The six-part show, which started last week and airs on Sky’s CNBC International channel, sees each contestant sell their products in a popup shop, with the participant who makes