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A lot has been made about the gap between how millennials and their elders perceive advertising. However, according to new data from Kantar Millward Brown, there are more similarities than you might expect. Having surveyed 23,000 consumers across 39 different countries, the research monitored advertising perceptions among Generation X; the baby boomers born between the […]

A lot has been made about the gap between how millennials and their elders perceive advertising. However, according to new data from Kantar Millward Brown, there are more similarities than you might expect. Having surveyed 23,000 consumers across 39 different countries, the research monitored advertising perceptions among Generation X; the baby boomers born between the

The advertising industry has hit back at research stating that current alcohol marketing rules are failing to protect under-18s. The research, which includes a series of reports in a supplement to the scientific journal Addiction, presents the latest evidence on alcohol marketing and its impact on children. Key findings from the research include: Exposure to

Online groceries are becoming more important for Morrisons Being aligned with a ‘progressive’ brand such as Amazon has had a positive impact on consumer perception of Morrisons, according to its chief executive Dave Potts. For the nine weeks to 1 January, Morrisons posted a 2.9% rise in like-for-like sales, its best performance over the festive

Snapchat has chosen the UK to be its first headquarters outside the US due to the country’s “strong creative industries” and 10 million daily Snapchatters. The self-proclaimed camera company confirmed the news today (10 January) after a report by the Financial Times. “We believe in the UK creative industries. The UK is where our advertising

Lego introduced a Boost Building and Coding set at CES this year. The Consumer Electronics Show (CES) returned for the 50th time last week, aiming to showcase the best (and sometimes worst) of the tech industry. There were some interesting products on view, from jeans that tickle wearers to smart boxer shorts for men. Yet

New design tools are like new toys. You are probably always looking for elements to make your life easier. Here we have them. From new releases to updated documentation to open source code from Kickstarter to a few funky typefaces, this roundup is packed with design goodies. Almost everything on the list this month is

Despite big budget advertising campaigns (courtesy of Aldi’s Kevin the Carrot and Lidl Surprises), analysts are claiming that Aldi and Lidl saw disappointing sales over Christmas. Clive Black, head of research at the stockbroker Shore Capital, predicts sales at Lidl’s existing shops fell by as much as 4% as Aldi’s remained “flat” over the festive