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Marketing budgets hold up amid growing uncertainty

Marketers shrugged off political and economic uncertainty by increasing their ad budget forecasts at the end of 2016, but there are signs of wavering confidence as the government’s Brexit negotiations loom. More than a quarter (26.2%) of senior marketers indicated an increase in marketing budgets in the fourth quarter of 2016, compared to 13.4% who …

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Unilever: More than half of women believe men should lead ‘high stake’ projects

New research by Unilever has claimed outdated gender stereotypes are not just held by men, but women too. The study, which interviewed more than 9,000 men and women across eight countries, shows an overwhelming 77% of men believe a man is the best choice to lead a high stakes projects. But, most surprisingly, more than …

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O2’s Weve on why 2017 is the year marketers must ‘clean up their act’

This year should be all about “cleaning up the ad industry,” according to Weve’s commercial director Tom Pearman. Pearman says marketers needs to take charge and use bodies such as the IAB to create a greater awareness around ad blocking and the need to produce higher quality ads. He tells Marketing Week: “In 2017 there …

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Toyota expects Amazon to start selling cars ‘soon’

Toyota’s GB marketing director Andrew Cullis says he wouldn’t be surprised if Amazon starts selling cars soon. Speaking around the launch of its “biggest ever” UK ad campaign for Toyota’s new C-HR vehicle (pictured), Cullis suggested buying habits around cars will fundamentally change. He told Marketing Week: “There’s no reason why Amazon won’t soon start …

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EasyJet creates new roles to focus on customer experience and digital

EasyJet is restructuring its team to promote head of marketing communications and brand Ian Cairns to the new role of director of customer. Meanwhile, head of digital James Millett will take on the newly combined role of director of digital and marketing. Cairns will be responsible for driving the brand’s business strategy. This is in …

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Sainsbury’s, John Lewis and M&S: The Top 10 YouTube ads for 2016

1. Sainsbury’s – The Greatest Gift  It comes as little surprise that Sainsbury’s festive campaign has been voted 2016’s number one YouTube ad, having been announced as the platform’s most popular Christmas ad just last month. This year the supermarket moved away from CGI Mog and instead focused on stop-animation puppet Dave, who wants to …

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Secret Marketer: Marketing as a series of tools and methodologies is the platform for long-term success

Prepping for the annual sales kick-off (SKO) can be tricky. How do you pitch your campaign idea? How can you get buy-in without having a campaign redesigned in front of you? Should you be more aggressive and suggest you can deliver more revenue than in the budget? How can you get the sales team to …

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How disruptors can become global brands

Launching a brand is one thing but maintaining growth and taking it to the next level requires bold thinking, unbridled focus on innovation and strategic partnerships, according to executives from six of Marketing Week’s 100 Disruptive Brands, which is published in partnership with Salesforce. In order to succeed, brands need to be confident in their …

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