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News UK: Marketers need to hold Facebook and Google to account

Marketers need to be warier and demand more openness when it comes to digital metrics, says News UK’s chief marketing officer for The Times and Sunday Times Catherine Newman. Ad fraud and ad viewability are dominating the headlines this year, with Procter & Gamble’s chief brand officer Marc Pritchard recently urging the industry to clean …

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Coca-Cola reveals its ‘point of view’ on diversity and inclusion in new campaign

Coca-Cola has unveiled the latest ad for its ‘Taste the Feeling’ campaign, including “a wink” to the company’s stance on diversity and inclusion. The ad shows a brother and a sister race to win the affection of the family pool boy by being the first to offer him a cold Coca-Cola. Unfortunately for them, their …

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Kellogg’s on representing ‘modern Britain’

Where does the Corn Flakes marketing team look for new sources of creativity? Kellogg’s Corn Flakes is an iconic UK brand. Therefore we thought it important that our next campaign represented current modern Britain, and looking forward versus a nostalgic look back. We worked with Leo Burnett to create something that was fresh, new and …

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Facebook, Peugeot-Citroen, John Lewis: Everything that matters this morning

Facebook is looking to buy up to 30-minute shows According to the Wall Street Journal, Facebook is asking for pitches for TV-like shows in half a dozen genres, including science, sports, pop culture, gaming and teens and lifestyle, as the platform continues its push into video content. The weekly shows are set to last up …

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The future of creativity in an automated world

Is creativity in the marketing industry on a slow death march? Go to any marketing conference or seminar these days and you are likely to hear someone lament declining creative standards and the loss of ‘brand magic’. Financial pressures have put a squeeze on marketers’ ability to unleash their creative instincts, but of greater concern …

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Popular design news of the week: February 27, 2017 – March 5, 2017

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, …

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