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Marketers need to be warier and demand more openness when it comes to digital metrics, says News UK’s chief marketing officer for The Times and Sunday Times Catherine Newman. Ad fraud and ad viewability are dominating the headlines this year, with Procter & Gamble’s chief brand officer Marc Pritchard recently urging the industry to clean […]

Hey everybody, it’s March. I’ve only got one pun for this month, and I already used it a year ago, so I’m just going to spare you all, okay? Let’s get to looking at portfolios. This month, the trend continues to be asymmetry mixed with minimalism and generous white space. It’s all very elegant and

Ever feel as though the joy has been sucked from your job? The once fun, creative aspects of your marketing role – the things you signed up for in the first place – are now handed off to data specialists, algorithms and machines. Technology is on its inevitable march and you are starting to feel

Facebook is looking to buy up to 30-minute shows According to the Wall Street Journal, Facebook is asking for pitches for TV-like shows in half a dozen genres, including science, sports, pop culture, gaming and teens and lifestyle, as the platform continues its push into video content. The weekly shows are set to last up

Is creativity in the marketing industry on a slow death march? Go to any marketing conference or seminar these days and you are likely to hear someone lament declining creative standards and the loss of ‘brand magic’. Financial pressures have put a squeeze on marketers’ ability to unleash their creative instincts, but of greater concern

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,

Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world

You’re a designer: you use Moleskine notebooks, the stickers on the back of your MacBook Pro are artfully arranged, there’s a motivational poster hung over your standing desk, and…you wear your hatred of Comic Sans like a badge of honor. Forget the “no bad typeface” rule, Comic Sans offends your very being. The infuriatingly omnipresent