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‘Reduce risk by giving your agencies hell’

In my many moons in agency new-business, the most dramatic shift I saw was how marketers approached ‘credentials’ meetings. When assessing network agencies offering established services, they were confident. But when weighing-up emerging disciplines like creative technology, content and service design, they weren’t. Once assured and reserved, they would become curious and confessional. It felt […]

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Coke, Ryanair & Apple: Everything you need to know this morning

Airbnb is one of the brands to sign the brief. Tech brands file legal brief condemning Trump’s travel ban Not content with making their views on President Donald Trump’s executive order on immigration known, 97 brands from Apple to Zynga have stepped up their opposition by filing what is known as an ‘amicus brief’. The

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How brands are benefitting from blurring day and night economies

Busaba has adapted its setting and menu to take dining from day to night As a nation of flat white drinkers and foodies growing up in an experience economy, you’re as likely to see a British 20-something sipping a cold brew coffee and finding recipes on Instagram as you are drinking a pint down their local

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Popular design news of the week: January 30, 2017 – February 5, 2017

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,

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P&G’s speech on the ‘murky’ media supply system: Agencies react

Last weekend, P&G’s chief brand officer Marc Pritchard called for the industry to increase transparency around media buying and viewability and criticised the “murky” supply chain. “We have a media supply chain that is murky at best and fraudulent at worst. We need to clean it up, and invest the time and money we save

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‘The best advertising is gender neutral’ says Skoda as it talks up Sir Bradley Wiggins deal

Sir Bradley Wiggins has signed a three-year deal with Skoda When Skoda announced a three-year partnership with Sir Bradley Wiggins last month, it was hardly a surprise given its origins as a cycle company. However, the car brand’s head of UK marketing Kirsten Stagg says there’s more to the move than meets the eye. Speaking

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‘Marketers should be accredited like lawyers’, says new DMA chair

Marketers should be subject to “an accreditation like lawyers, accountants and others” in order to boost flagging trust in the industry, according to the incoming chair of the Direct Marketing Association (DMA), who wants to see “definite movement” in this direction by 2020. Karmarama co-owner Mark Runacus, who has just begun a three-year term chairing

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P&G, Netflix &Trump: 5 things that mattered this week

P&G calls on industry to ‘clean up the media supply chain’ Last weekend, Procter & Gamble’s chief brand officer Marc Pritchard delivered what Marketing Week columnist Mark Ritson said was “the biggest marketing speech for 20 years”. He called on the industry to increase transparency around media buying and viewability and criticised the “murky” supply

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