año nuevo

From mentoring online startups to sitting on the board of a multinational publicly listed company (plc), a slew of high-profile marketers have swapped brand-side roles for the freedom of portfolio management over the past year. Notable among them is Roisin Donnelly, who after 31 years at Procter & Gamble resigned as brand director for Northern Europe […]

I am always looking for inspiration, for great design that challenges convention. This post is all about unique layout solutions; that means I will be talking about eight different websites which present something typical, in a unique way. We’ll go over unique layout solutions from showing off products, to incorporating personal and human elements in a website. 1. Harvard

Speaking at an event held by The Marketing Society last night (8 February) focusing on bravery, Sainsbury’s ex-marketing director Sarah Warby claimed CEOs should not look at advertising failures as a disaster but as a lesson. Warby, who only left the role this week following five years at Sainsbury’s, was asked what she had learned

The famous ‘4Ps of marketing’ are revered by some members of the profession, and scoffed at by others. Some see these fundamental tenets of classical marketing theory – referring to product, price, promotion and place – as the foundations upon which all sound marketing strategies are built. For others, they represent dusty old concepts that

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on ‘newsletter list growth’ appeared first on Marketing Week. Source: Marketing Week Marketoonist on ‘newsletter list growth’

Ultra Theme by Themify is the latest word in WordPress theme builders. More than a simple set of styles that most themes provide, Ultra Theme allows you to construct your own designs with a simple, powerful drag-n-drop editor. Taking WordPress into the realm of WYSIWYG site builders, Ultra Theme allows anyone with a rudimentary knowledge

Mondelēz is looking to take a “more disciplined” approach to its brand marketing in order to build its ‘power brands’ and move away from promotional spending. The company, which owns brands such as Cadbury, Oreo and Sour Patch Kids, reported its fourth quarter and full year results yesterday (7 February), which showed net revenues decreased

Just over a week ago, farm mechanic Lars Tollef was enjoying a cup of coffee in his home town of Tolga in Norway. To the 27-year-old’s complete surprise the local paper approached him and asked him to answer a few questions for its regular feature ‘Over Kaffekoppen’, in which a local person answers a series