A lot of people ask: “Mark, how long have you been married?” That’s a tricky question for me because I work at Facebook (disclaimer: not really). So rather than come out with a single comparable metric like – oh I don’t know – years of marriage, I prefer to approach the answer differently. Usually I […]
Mark Ritson: Facebook should hang its head in shame for measurement errors Leer más »
Just Eat is placing a bigger focus on new technology such as virtual reality (VR), artificial intelligence (AI) and robotics to ensure it stays ahead of the curve, as new players enter the increasingly competitive takeaway sector. The online food delivery brand hosted an event today (22 November) to showcase some of the technology it
Just Eat focuses on tech and social good to stay ahead of disruptors Leer más »
Marketers are familiar with stock images of ‘the average family’ – nearly always white and heterosexual. But many are moving away from these stereotypes in an effort to avoid discrimination and better reflect society. Brands are increasingly realising the need to use images that are racially diverse, show same-sex couples and are moving away from using
Moving images beyond stereotypes Leer más »
When I was a developer, I often had a hundred questions when building websites from wireframes that I had received. Some of those questions were, “How will this design scale when I shrink the browser window?” and, “What happens when this shape is filled out incorrectly?” and even, “What are the options in
The Wireframe Perfectionist’s Guide Leer más »
In association with iStock by Getty Images. A good stock image is like a good design: you want it to be powerful, persuasive, and memorable; without drawing attention to itself. It can seem like a difficult balance to achieve, but a little effort on your part will reap rewards. Stock images are used for a
5 ways to identify quality stock images Leer más »
John Lewis is way ahead in the Christmas ad battle this year as its popular TV ad featuring Buster the Boxer (above) and buzz on social media translates to high consumer engagement. Thanks to the Buster the Boxer campaign, John Lewis has clocked up an impressive 203,199 mentions across social media since 4 November, according
John Lewis winning Christmas ad battle as ‘big four’ struggle Leer más »
Tesco boss Dave Lewis (pictured) says his past as a marketer has resulted in the supermarket’s turnaround strategy having “some edge to it”. Lewis had a 27-year career at Unilever, working on popular advertising campaigns such as ‘Real Beauty’ for Dove. When he took over Tesco in September 2014, some analysts questioned its long-term future.
Tesco boss says being a marketer gives him an ‘edge’ Leer más »
One of the key developments of 2016 is Unilever’s introduction of zero-based budgeting. The budgeting approach is nothing new but the fact the FMCG giant decided it was the cost management method of choice made the move very notable as an indication of which way the economic wind is blowing. READ MORE: Unilever defends zero-based budgeting
Russell Parsons: Prepare yourself for zero-bullshit pitching Leer más »
LABB – Loopless and Buckleless Band AoiroStudio Nov 22, 2016 With the technology capacity these days, it’s just amazing the things people can make and create. Some of them are reinventing the wheel of really simple things but somehow can enhance your daily life. We are taking a look at the work from Layer, a
LABB – Loopless and Buckleless Band Leer más »
Michael Barnett, print editor Cracker: Sainsbury’sI hate this ad: it’s far too long, the song is annoyingly repetitive and I think James Corden really does believe that the greatest gift you could ever give is him. But like Gio Compario for GoCompare, it sticks in the mind and from what I can tell the investment
Christmas 2016: Marketing Week’s best (and worst) campaigns Leer más »
