How to perfect your brand language

Consumers are highly influenced by brand language and look to experts and recommendations rather than advertising on TV or social media when identifying the best brands to buy, according to new research. The research of 2,000 UK and US consumers by agency Wunderman finds 85% of British consumers say there are only a handful of brands that set the standard for…

McDonald’s puts focus on food delivery and ‘ordering ahead’ in tech drive

McDonald’s is shifting its focus towards technology-led initiatives in a bid to prioritise the consumer experience and meet their demands for increased convenience and simplicity. Speaking on an investor call today (23 January), CEO Steve Easterbrook said the fast food brand has been trialling food delivery in the US. Business Insider reported in December last…

Booking.com Design Concept

Booking.com Design Concept fabiano Jan 23, 2017 booking.com is the one of the most well known websites for travellers, it’s a huge company with an amazing team dedicated to bring the best service for their users, this scenario makes hard to propose any suggestion about their UI, but this design concept deserve a special attention,…