Noticias

How to perfect your brand language

Consumers are highly influenced by brand language and look to experts and recommendations rather than advertising on TV or social media when identifying the best brands to buy, according to new research. The research of 2,000 UK and US consumers by agency Wunderman finds 85% of British consumers say there are only a handful of brands that set the standard for …

How to perfect your brand language Leer más »

McDonald’s puts focus on food delivery and ‘ordering ahead’ in tech drive

McDonald’s is shifting its focus towards technology-led initiatives in a bid to prioritise the consumer experience and meet their demands for increased convenience and simplicity. Speaking on an investor call today (23 January), CEO Steve Easterbrook said the fast food brand has been trialling food delivery in the US. Business Insider reported in December last …

McDonald’s puts focus on food delivery and ‘ordering ahead’ in tech drive Leer más »

How university marketing is evolving post-Brexit

University of Reading students with Radio One DJ Huw Stephens as part of their Reading Festival collaboration with NME Engaging millennials is all just part of the job description for marketers in the university sector. While brands scratch their heads devising plans that will resonate with 16- to 24-year-olds, higher education marketers need to find …

How university marketing is evolving post-Brexit Leer más »

Secret Marketer: What have the Romans ever done for us? They invented marketing?

In Monty Python’s ‘Life of Brian’ film, a rag-tag bunch of pseudo-revolutionaries called The People’s Front of Judea asked the question: “What have the Romans ever done for us?” Apart from the sanitation, the medicine, education, wine, public order, irrigation, roads, the fresh water system and public health, it turns out they gave us one …

Secret Marketer: What have the Romans ever done for us? They invented marketing? Leer más »

Marketing jargon is a major career killer

Great marketing communication is jargon-free so the customer message makes it through loud and clear. So why do so many marketers believe using marketing jargon inside their company is okay? It’s not. It’s a career killer. “Can you hear me now?” asks the guy in Verizon Wireless’s iconic TV ads. He always gets a thumbs up from his colleagues …

Marketing jargon is a major career killer Leer más »