Consumers are highly influenced by brand language and look to experts and recommendations rather than advertising on TV or social media when identifying the best brands to buy, according to new research. The research of 2,000 UK and US consumers by agency Wunderman finds 85% of British consumers say there are only a handful of brands that set the standard for…
Motion Design: Nickelodeon Kids Pick The President abduzeedo Jan 24, 2017 Nickelodeon Kids pick The President is a motion design and illustrations project shared by M A D E B Y R A D I O. As the name suggest, its a series of illustrations and motion design work for the 2016 presidential election in…
McDonald’s is shifting its focus towards technology-led initiatives in a bid to prioritise the consumer experience and meet their demands for increased convenience and simplicity. Speaking on an investor call today (23 January), CEO Steve Easterbrook said the fast food brand has been trialling food delivery in the US. Business Insider reported in December last…
University of Reading students with Radio One DJ Huw Stephens as part of their Reading Festival collaboration with NME Engaging millennials is all just part of the job description for marketers in the university sector. While brands scratch their heads devising plans that will resonate with 16- to 24-year-olds, higher education marketers need to find…
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on ‘misleading’ marketing appeared first on Marketing Week. Source: Marketing Week Marketoonist on ‘misleading’ marketing
In Monty Python’s ‘Life of Brian’ film, a rag-tag bunch of pseudo-revolutionaries called The People’s Front of Judea asked the question: “What have the Romans ever done for us?” Apart from the sanitation, the medicine, education, wine, public order, irrigation, roads, the fresh water system and public health, it turns out they gave us one…
Trends come and go in waves. The latest wave when it comes to web design is totally 1980s. From bright color to flat design and plenty of gnarly geometry, lots of designs feature these looks. For many designers, the 80s are a flashback to their youth, and this trend has everyone totally amped. Here’s why 80s style is…
Will the resources spent implementing app indexing for Google search be a boon or a bust for your app’s traffic? In this article, I’ll take you through a case study for app indexing at our company, the results of which may surprise you. App indexing is one of the hottest topics in SEO…
Great marketing communication is jargon-free so the customer message makes it through loud and clear. So why do so many marketers believe using marketing jargon inside their company is okay? It’s not. It’s a career killer. “Can you hear me now?” asks the guy in Verizon Wireless’s iconic TV ads. He always gets a thumbs up from his colleagues…
Booking.com Design Concept fabiano Jan 23, 2017 booking.com is the one of the most well known websites for travellers, it’s a huge company with an amazing team dedicated to bring the best service for their users, this scenario makes hard to propose any suggestion about their UI, but this design concept deserve a special attention,…