Stella Artois on how its charity campaign has made it less of an ‘old man’s drink’

Since partnering with Water.org on the ‘Buy A Lady a Drink’ (BALAD) programme nearly three years ago, Stella Artois says the partnership has succeeded in making its brand “more culturally relevant” among millennials. The BALAD programme was co-founded by Hollywood actor Matt Damon and aims to provide 3.5 million people, particularly women with families in…