Noticias

Is the Mini MBA in Marketing Programme right for you? Sign up to our webinar to find out more

In this entertaining and useful 40 minute webinar on March 7 at midday, Professor Mark Ritson will introduce the Marketing Week Mini-MBA in Marketing. He will explain the logic and syllabus behind the course, look at the course format and share some of the feedback from those who attended the course in 2017. The webinar …

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Hibernation Time Is Over! Inspiring Desktop Wallpapers To Fuel Your Creativity

    Sometimes all we need is a little inspiration kick to get our creative juices flowing. Maybe your secret is to go for a short walk, have a little chat with a colleague, or scroll through your favorite eye candy resources. Whatever it might be that helps you get new ideas, we, too, have …

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Bridging the gap: The stark differences between brand and agency KPIs

Media buying is under scrutiny like never before, fuelled by reports into shady tactics and agency rebates, as well as Facebook measurement errors and The Times investigation into ad fraud. Procter & Gamble’s chief brand officer Marc Pritchard made perhaps the biggest call for change during his speech at the IAB’s Annual Leadership Meeting. He called out …

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Consumers in a ‘gloomy mood’ as confidence drops

British consumers are moving away from making major purchases as concerns about the economy hit confidence amid warnings that if this continues economic growth could slow down this year. According to GfK’s monthly consumer confidence index, propensity to make a big purchase dropped by five points in March to 5, seven points lower than the …

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Photography Challenge of the Week: #abdz_shadowplay​​​​​​​

Photography Challenge of the Week: #abdz_shadowplay​​​​​​​ abduzeedo Feb 27, 2017 And the photography challenge goes on! Yes! Mainly, It’s an open concept that is made purely for fun and also to improve your photos or mobile photography skills. The idea is simple! At the beginning of the week, we’ll share a theme through a hashtag …

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Motion Design: Twisted Letters Experiments

Motion Design: Twisted Letters Experiments abduzeedo Feb 27, 2017 Twisted Letters is a series of motion design, art direction and graphic design experiments created and shared by * Webshocker * on their Behance profile. I have been seen these artworks via my Chrome extension that shows popular Dribbble entries every time I open a new tab. I was always …

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Stella Artois on how its charity campaign has made it less of an ‘old man’s drink’

Since partnering with Water.org on the ‘Buy A Lady a Drink’ (BALAD) programme nearly three years ago, Stella Artois says the partnership has succeeded in making its brand “more culturally relevant” among millennials. The BALAD programme was co-founded by Hollywood actor Matt Damon and aims to provide 3.5 million people, particularly women with families in …

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