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Brush Lettering: It Only Gets Better After Practice (Part 2)

    In the first part of this article, we discussed the resurgence of lettering, we defined the differences between lettering, calligraphy, and typeface design, and we also discussed pens, papers, and other supplies. In this second part, I will share with you how I got started, my journey, and will also share specific tips […]

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Secret Marketer: Despite our obsession with tech we often make it look like we know nothing

One of best books about Hollywood is ‘Adventures in the Screen Trade’ in which the screenwriter William Goldman asserts that “nobody knows anything”. He was referring to the fact that despite their market research, gut instinct and experience, no one in Hollywood has any idea how well a film will do before its release. He gives

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The Co-op focuses on its community work for Christmas ad

Co-op Food is focusing on real customers and its charitable community work for its Christmas marketing campaign. Its one-minute festive TV ad, created by Leo Burnett, focuses on real customers and how Christmas brings them together as a community. It ends on the question ‘what if our good times could help fund good times for

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2016 year in review: It’s been a good year for…

On-demand services It seems convenience has become king, as brands move towards providing consumers with on-demand services at the click of a button. Uber expanded into food delivery with its UberEATS launch in June, allowing consumers to order food in a similar manner to hailing an Uber car. Deliveroo, perhaps worried about its new competitor, unveiled

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Lloyds Banking Group on how it got diversity wrong

Lloyds Banking Group says that despite its progress on implementing diversity in its marketing it still has “a long way to go” in order to be more representative of its customers. Speaking at the Marketing Academy partners bootcamp event today (30 November), the company’s head of culture and capability Antonia Bennett said that its marketing

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Expedia: If it can’t be bought programmatically we tend not to do it

2016 has not been easy for the travel industry what with the UK’s decision to leave the EU, a spate of terrorist attacks and the surprise results of the US election. Yet this has not deterred travel brand Expedia, whose senior director of marketing, Andrew Cocker, says despite events over the last 12 months there

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