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Poundland shouts about quality and price as it looks to ‘win’ post Brexit

Poundland is airing its first ever national TV campaign, which shows surprised members of the public learning that Christmas items such as mince pies are actually from the discounter’s festive range. Running for the next three weeks, the ad, although clearly lower budget, has some similarities with the Lidl Surprises campaign in being a bid …

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Iceland slams ‘Christmas in November’ as it unveils a Geordie Santa

Iceland is launching its headline Christmas ad, replacing brand advocate and Mysterious Girl singer Peter Andre with a chirpy, Geordie-accented Santa Claus. The 60-second spot, which retains Iceland’s ‘the Power of Frozen’ slogan and was created by independent agency Karmarama, features married couple Nick and Sarah Claus being greeted with a surprise Iceland Christmas food …

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The Beauty of the Pure Black Icelandic Night Sky with the LG OLED TV

The Beauty of the Pure Black Icelandic Night Sky with the LG OLED TV AoiroStudio Dec 01, 2016 Having experienced the famous Northern Lights in Iceland back in October, it’s crazy what you can capture nowadays and how those memories are kept within your collection for future viewing. The moment that you are actually there …

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Poor data is costing brands 6% of annual revenue

Around 6% of annual revenue is being lost through poor quality data, according to new research by Royal Mail. Given the positive impact well-maintained contact data can have on campaign performance, it’s perhaps surprising that around 70% of the 300 companies surveyed admit to having incomplete or out-of-date customer data. And the problem is getting worse given this …

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Ford looks to ‘disrupt itself’ with focus on driverless cars and shuttle services

Ford is increasing its investment in electric and autonomous vehicles and plans to test and launch a city shuttle service in Europe, as it looks to offset disruption in the transport sector by tech giants. Autonomous vehicles will have contributed a total of £14.5 trillion to Europe’s GDP by 2015, according to a report commissioned …

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Ritson: Marriott faces one of the toughest jobs in branding

A few months back, when Marriott International was given government approval to acquire Starwood Hotels and Resorts Worldwide, there was no question that this was the biggest deal in the history of the modern hotel business. Aside from the $13bn (£10bn) price tag, the acquisition turned Marriott into the largest hotel group in the world overnight …

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Why the Tube is an ad platform unlike any other

London Underground is a unique environment. Despite being the oldest underground railway system in the world, London’s historic transport infrastructure remains both iconic and innovative to this day. With nearly five million passenger journeys made daily on this bustling network, consumers interactions with advertising in this setting must also be viewed in a different way …

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2016 year in review: It’s been a bad year for…

Media agencies Media agencies have been scrutinised like never before this year since the Association of National Advertisers (ANA) revealed highly controversial practices taking place within the US ad industry. A report by the ANA found evidence of a “fundamental disconnect” between advertisers and agencies, highlighting a far greater need for transparency as the prevalence of …

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Brush Lettering: It Only Gets Better After Practice (Part 2)

    In the first part of this article, we discussed the resurgence of lettering, we defined the differences between lettering, calligraphy, and typeface design, and we also discussed pens, papers, and other supplies. In this second part, I will share with you how I got started, my journey, and will also share specific tips …

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