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The key sessions you should not miss at Marketing Week Live and Insight

Marketing Week Live and the Insight Show are back next week. Taking place at Kensington Olympia on the 8 and 9 March, the two events feature panels, keynotes and workshops delivered by some of the most learned folk in the marketing and insight industries. Tackling some of the biggest issues in marketing today and tomorrow,

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How to Use Tooltips as Microinteractions

Tooltips are potentially the best and most efficient approach to onboarding new users to any given app, software, program or user interface. They’re generally very helpful, clear-cut in their communication, and unobtrusive, so users can do what the tooltips suggest without running into any impediment. Looked at in this way, your average tooltip is easily

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WPP boss says Facebook measurement concerns are not affecting brand spending

Although CMOs have said they are concerned about Facebook measurement after the social network admitted to errors and have implied they want to change spending patterns, this is not what is actually happening, according to WPP boss Sir Martin Sorrell. Speaking this morning (3 March) at an investor event following WPP’s full-year results, Sorrell said

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Sony on how it ‘brings the best of Sony’ to every new smartphone

Sony is bringing together technology from across the company for the launch of its premium smartphone, the Xperia XZ, as it looks to remind consumers how innovative the company is. The XZ phone will feature a Bravia screen with 4K technology, while the team that developed its Cyber Shot digital cameras delivered the super slow

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BT CEO admits brand trust has taken a hit after ‘turbulent’ few months

Photo credit: Adam Liversage / BT BT has had a difficult few month. In January, the business was in the spotlight after an accounting scandal in Italy wiped £8bn off the stock market value of the company, while the quality of the BT OpenReach service was called into question in Ofcom’s Digital Communications Review (DCR)

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Web Development Reading List #172: On Reporting Bugs, DNS Subdomain Takeovers, And Sustainable UX

    As web developers, we all approach our work very differently. And even when you take a look at yourself, you’ll notice that the way you do your work does vary all the time. I, for example, have not reported a single bug to a browser vendor in the past year, despite having stumbled

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Architecture Photography: Beautified China

Architecture Photography: Beautified China AoiroStudio Mar 02, 2017 There’s something about Architecture Photography that makes appreciate a lot more another aspect of my love for design. There’s a passion behind tracking a perspective and doing what’s necessary to get to that location. At the destination, you just let your mind free and enjoy the different

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P&G’s Marc Pritchard slams objections to his attempt to clean up digital

Procter & Gamble’s chief brand officer Marc Pritchard has dismissed objections to his attempts to clean up the digital ad ecosystem, calling out those that might try to justify not adhering to his demands and pointing out what he calls “head fakes” – myths that are standing in the way of digital becoming more transparent

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