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#Happy10Abduzeedo – Interview with our Founder Fabio Sasso

#Happy10Abduzeedo – Interview with our Founder Fabio Sasso AoiroStudio Dec 15, 2016 This month, we are celebrating the 10th anniversary of Abduzeedo. This is very special to us, Fabio Sasso created the blog as a side-project after he lost everything from a robbery back in 2006. It was in his way for him to backup […]

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Deezer plans more brand tie-ups, dismissing exclusive deals with musicians as ‘irritating’

Deezer is shifting its marketing strategy to focus on tie-ups with big consumer brands as it looks to target the more than 7 billion people who don’t yet pay for a music streaming service. Earlier this week it unveiled a partnership with Manchester United and it has announced a similar deal with Barcelona FC. The

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Cancer Research UK on shifting to a masterbrand approach

Cancer Research UK says its new communications approach has been “hugely successful” but admits more needs to be done to make the brand more “distinctive”. In 2015, the cancer charity linked up its direct response and brand marketing to encourage consumers to act on its ads, as well as create a brand impact. “If we

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Secret Marketer: Don’t you hate new-year predictions? No? Good, here are mine

It’s that time of year again. No, I’m not referring to the endless discussions of the John Lewis Christmas campaign, or, for that matter, having a tad too many refreshments at the office party and regretting it the next morning. No, none of that. I mean the flood of posts, articles, blogs and LinkedIn updates

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