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Instagram, John Lewis & Tesco: 5 things that mattered this week

Tesco changes how it talks about food This week, Tesco made some big changes to the way it talks about its food in its advertising. Instead of highlighting particular products, it is now looking to showcase the quality of its food and the passion and care that goes into the meals its customers prepare. To […]

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‘Investing in customer experience is now a winning formula for retailers’

Aside from the positive numbers – it toasted a 18% rise in UK sales and a 52% rise in international sales in the four months to the end of December – the most telling moment from today’s Asos press briefing was its repetition of the words customer experience. The fashion brand’s chief executive Nick Beighton

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The Marketing Society’s Gemma Greaves: Bravery is key to success in 2017

From the uncertainty of Brexit to the unpredictability of a Trump-led America, from the widening chasms in society to the looming consequences of climate change, the world is increasingly fragmented and disjointed. We are now living in a reality that many of us never thought possible. For marketers, there’s the digitally driven disruption of just

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Mark Ritson: Brand heritage is more important than you think

Mrs Ritson has become increasingly obsessed with her ethnic origins. It all started with old yellowing pictures of a Jewish great-grandfather and a fascination that maybe a country girl from Australia might have more genetic secrets than she had imagined. So, for Christmas, I was instructed to buy her one of those DIY DNA kits

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John Lewis says its Christmas ads are ‘no longer as groundbreaking’

Despite being “thrilled” with the performance of its Buster the Boxer Christmas ad this year, John Lewis conceded its festive ads are “no long as groundbreaking” and says it could switch up its approach in 2017. John Lewis posted a 2.7% rise in like-for-like sales over the six weeks to 31 December. In a press

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