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McDonald’s marketing boss on agency relationships, digital disruptors and fake views

It is exactly 10 years since Alistair Macrow joined McDonald’s as UK marketing director. The move from Blockbuster to the fast food chain “was a fairly obvious one”, he says, due to the brand’s scale and societal importance. “You find yourself involved in the social make-up of the country. We are serving the best part […]

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Tesco, BHS, and Facebook: Everything that matters this morning

Shoppers left short-changed over Tesco’s expired offers A BBC investigation finds that Tesco customers are being short-changed by promotions that have expired but are still advertised on the shelves. The undercover reporter reveals that shoppers were overcharged at two-thirds of the stores visited during the investigation. READ MORE: Tesco customers overcharged by out-of-date offers Facebook

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Popular design news of the week: February 6, 2017 – February 12, 2017

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,

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Weekly Roundup: iPhone 8 Wireless Charging Rumour, BeatsX and more

Weekly Roundup: iPhone 8 Wireless Charging Rumour, BeatsX and more AoiroStudio Feb 12, 2017 We all had a long week of work, school and maybe vacation (some of us) and after spending some time relaxing with family, friends; we’ll mostly spend be ready to tackle a new week. Before you do, it’s time for the

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M&S’s Nathan Ansell on proving the value of customer experience

Customer data must be shared “as far and wide as possible” within a business to ensure the commercial benefit of investing in customer experience is fully understood by all departments. That is the view of Nathan Ansell, global director of loyalty, customer insight and analytics at M&S and former head of brand and marketing for

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