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Robin Terrell has made portfolio management a key aspect of his 26-year career, which includes high profile roles at Amazon UK where he was vice-president and managing director from the late 1990s through to his most recent role as Tesco chief customer officer. Accustomed to balancing portfolio commitments with corporate life since his first directorship in 2008, …

Ex-Tesco marketing boss Robin Terrell on what it takes to be non-exec director Leer más »

Pernod Ricard has moved to take media buying, programmatic and data collection in-house, as it believes having direct consumer relationships is “the way forward”. The company’s CEO Alexandre Ricard said during its half-year results meeting this morning (14 February) that it has been making lots of changes to the way it works with agencies. The …

Pernod Ricard: ‘You cannot rely on third parties to know your consumers’ Leer más »

Color is one of the key elements in any design system. On websites or in apps, color can be used in a variety of ways: sometimes color can be used to create a focal point through contrast or through limiting the color to a selected spot; color can also help establish hierarchy and therefore influence …

5 techniques for fine-tuning UX with color Leer más »

Brands including Jaguar Land Rover, Sandals and Marie Curie have pulled back on some digital ad spend in the wake of an investigation by The Times that claimed their ads were appearing next to content by extremists, pornographers and white supremacists. According to The Times, Jaguar Land Rover “stopped all UK digital advertising activity” on …

Should brands be pulling digital ad spend over ‘funding terror’ claims? Leer más »

Nearly three out of four UK consumers think prices have risen over the past 12 months and the majority expect a further hit to their finances over the next year, according to new data. The survey, which was commissioned by GfK and surveyed over 2,000 consumers, found the number that think prices have risen hit …

Consumers gear up for more price rises as inflation hits near three-year high Leer más »

There have been a lot of changes to Hewlett-Packard (HP) over the last 15 months, especially following the split of the business into Hewlett Packard Enterprise and HP Inc. The latter now focuses more on the firm’s arguably better-performing computer and printer business. In light of the company’s structural changes, HP Inc is heading in …

HP on why its using Christian Slater in a new anti-hacking campaign Leer más »

Marketing Week is partnering with DIMALYNC and IAB UK for the Diversity in Marketing & Advertising Summit. The two-day summit, which takes place on 4 and 5 April, aims to bring together the “entire marketing, media and advertising ecosystem” in a bid to encourage greater diversity and inclusion within leadership roles and campaigns. The event …

Marketing Week partners with IAB UK for Diversity in Marketing & Advertising Summit Leer más »