There’s a technique for improving one’s user interface design skills that is the most efficient way I know of expanding one’s visual vocabulary but that I’ve rarely heard mentioned by digital designers. I’m talking about copywork. Copywork is a technique that writers and painters have been using for centuries. It is the process …
Copy If You Can: Improving Your UI Design Skills With Copywork Leer más »
In the current political climate, there is an urgent need for businesses to carefully define and execute their brand values. The vocal reactions of various brands to the presidency of Donald Trump in the US, and campaigns such as Stop Funding Hate in the UK, suggest that values and ethics can help businesses to navigate …
Ella’s Kitchen founder Paul Lindley on why ethical brands will endure Leer más »
Over recent years the phrase ‘golden age’ has been thrown around routinely to describe TV, which, largely due to the success of critically acclaimed shows such as Breaking Bad and True Detective, is now seen as a creative medium that’s every bit as ripe as cinema. And following its success, advertising is now experiencing a …
Viacom on why we’re entering the ‘golden age’ of advertising Leer más »
Digital Art and Advertising: Internet.org by Facebook abduzeedo Feb 15, 2017 Internet.org by Facebook is a art direction and digital art project shared by our favorite studio, ARS Thanea. We posted about them and featured their work so many times, actually every time they post something new because their work is quite inspiring. This time …
Digital Art and Advertising: Internet.org by Facebook Leer más »
1. Nike and FKA twigs – Do you believe in more? Nike partnered with music artist FKA twigs for its latest campaign ‘Do you believe in more’. Coming in as YouTube’s top ad for January, the company should expect its stock to fly off the shelves, as athletes and those intent on focusing on the …
Nike, Adidas and Sainsbury’s: The top 10 YouTube ads in January Leer más »
When designing for UX, it’s the hidden factors that determine whether you solve a problem, or create a new one. I recently read UX Researcher Sam Ladner’s commentary on why Cortana doesn’t work at work. She argues that the virtual assistant would have far less utility in the workspace, despite Microsoft’s intentions. As she explains, it’s a …
A change is sweeping through retail and it’s not what everyone assumes it is. We may think the internet is changing shopping forever, and it certainly is, but another unspoken dynamic is everywhere – the bifurcation of retail. Every action has a reaction: a nation high from snacking on six-second videos also needs to binge-watch …
Tom Goodwin: Make shopping practical or an experience, don’t do both Leer más »
For luxury companies and upscale lifestyle service providers, excellence in experience is an essential component of the value delivered. Conceptually different from the mass market, the luxury domain relies not only on offering the highest differentiated products and services, but on delivering experiential value. Adopting technology and embracing a digital presence through platforms …
The Realities Of UX Design In The Luxury Industry Leer más »
In many ways, 2016 seems like a lifetime ago. Cast your mind back to February 2016 and you will recall a very different place. We had the effortlessly cool and immensely reassuring figure of Barack Obama making most of us feel like the free world was in safe hands. The UK was an established and …
Mark Ritson: There’s a new weapon in the targeting armoury Leer más »
The Co-op is launching a new marketing campaign celebrating the ethical way it sources food and encouraging people to sign up to its membership scheme, as well as taking the opportunity to have a dig at its rivals over sustainability. The ad, which explains how Co-op members can now get 5% back on all own-label …
Co-op: Brits are tired of brand’s jumping on the ethical bandwagon Leer más »
