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Can loyalty exist in the grocery sector?

Although consumers may have a favourite supermarket, more often than not convenience and location win out. In fact, new research finds that around one in six shoppers have switched their main supermarket over the past 12 months calling into question loyalty in the grocery sector. The study, of over 1,500 shoppers by retail marketing agency TCC Global, […]

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Eurostar shifts marketing focus with campaign aimed at opening travellers’ minds

Eurostar is returning to TV for the first time in three years with a new campaign that aims to talk up the benefits of travel through a company called ‘Travel state of mind’. The travel brand last aired a TV ad in March 2014 with its ‘Stories are waiting’ campaign, which focused on travel to

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Unilever’s focus on long-term brand building was never going to fit with Kraft Heinz

Unilever’s Sunlight brand is helping improve access to clean water to countries such as Nigeria Kraft Heinz and Unilever surprised everyone last night (19 February) when they issued a statement saying they had “amicably agreed” not to go ahead with any deal. Kraft Heinz had tabled what the Financial Times claimed was a £115bn for

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Amazon, Google and Uber: Everything that matters this morning

Google to make it harder for users to find pirate websites Search engines such as Google and Bing will make it harder for UK internet users to find pirated films and music as well as restrict the ease of illegally streaming sport. Both search engines have signed up to a new voluntary code of practice, which will ensure offending

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Popular design news of the week: February 13, 2017 – February 19, 2017

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,

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