Lidl has unveiled a new ad campaign and strapline, ‘Big on quality, Lidl on price’, that will see the discounter directly compare its products with those of its supermarket rivals on both price and quality. READ MORE: Lidl reveals ‘Big on quality, Lidl on price’ strapline The campaign, created by TBWALondon, launches today (4 January) […]
Lidl launches ad campaign to promote new brand strapline Leer más »
The Advertising Standards Authority (ASA) has today (4 Jan) ruled against two travel ads from Ryanair and Lastminute.com for “misleading advertising” that could not be substantiated. The ruling against Ryanair is based on the airline’s television ad seen on 5 October, which states “book now from just £19.99. Ryanair. Low fares. Made simple”. The ad
Ryanair and Lastminute.com slammed for ‘misleading’ pricing in ads Leer más »
Branding and Visual Identity: KKAW abduzeedo Jan 03, 2017 KKAW is a branding and architecture project shared by Amanda Rybicka. It’s a simple, yet elegant example of a visual identity construction focus on typography to create a strong brand. We said in the past that for some reason the architecture subject gives to designers the opportunity
Branding and Visual Identity: KKAW Leer más »
Lidl is set to unveil a new strapline, ‘Big on quality, Lidl on price’, as it looks to reinforce its quality positioning and build on its strong growth. The discounter has already started using the line on its customer emails, with the phrase replacing ‘#LidlSurprises’ which was used previously at the top of its newsletters. It
Lidl reveals ‘Big on quality, Lidl on price’ strapline Leer más »
The longer you work as a designer, the more opportunities you’ll have to look back and say, “What was I thinking?” It’s a natural part of your evolution. Over time, both your skills and your portfolio will grow. As a result, you’ll undoubtedly find projects you’d do differently if you could go back in time.
Building design success from failure Leer más »
Dove is one of Unilever’s brands to have purpose at its cored A third of consumers now choose to buy brands based on their social and environmental impact, according to new research by Unilever. The FMCG giant questioned 20,000 adults across five countries about how sustainability impacts their purchasing choices. It then backed up their
Brands missing out on £820bn opportunity by not pushing sustainability Leer más »
I’ve been following the idea of algorithm-driven design for several years now and have collected some practical examples. The tools of the approach can help us to construct a UI, prepare assets and content, and personalize the user experience. The information, though, has always been scarce and hasn’t been systematic. However, in 2016,
Algorithm-Driven Design: How Artificial Intelligence Is Changing Design Leer más »
Change4Life, Public Health England’s (PHE) brand aimed at children, has introduced an app as part of its ‘Be Food Smart’ campaign to raise awareness of the health problems linked to eating too much sugar, salt and saturated fats. The app allows people to scan barcodes on food and drink products to see how much sugar,
Change4Life aims to tackle childhood obesity with new app Leer más »
Venture funding for ad tech startups has fallen to the lowest level in five years as new companies struggle to raise money amid the growing dominance of Facebook and Google in the digital ad space. Research conducted by CBInsights for the Financial Times found that globally the number of ad tech deals was down 17%
Ad tech funding falls to five-year low as Google and Facebook hegemony hits Leer más »
Motion Design: FS-II by Nicola Lopardo abduzeedo Jan 02, 2017 FS-II is a motion design project shared by Nicolas Lopard on his Behance profile. As a fan of abstract designs, especially futuristic patterns that remind of Tron, I could not let this pass. The work that Nicolas put together for this motion project is exquisite.
Motion Design: FS-II by Nicola Lopardo Leer más »
