Unilever is focusing on local products in response to the “return of nationalism” among consumers and appetite for local products. Speaking on a results call today (26 January), Unilever’s CEO Paul Polman said it has seen the world become more “multipolar” with local tastes and nationalism playing a bigger role in consumers’ lives. “This is […]
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Customers today are more digitally connected, socially networked, and better informed than ever before. The customer journey, or the path that each customer takes with an organisation, is an organic one. It spans across channels and touchpoints. It can start anywhere, at any time, and can move in any direction – even backwards and in loops.
How strong is your customer engagement? Leer más »
Advertising will be “key to the UK’s post-Brexit success”, culture secretary Karen Bradley told the Advertising Association’s LEAD conference in London this morning (26 January). However, she gave no specific policy commitments to protect the industry or its talent from new immigration controls or Britain’s exit from the European single market. In a speech that
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Alzheimer’s Society has rebranded in order to cut through in a “bolder way” and move away from its “passive and cold” former image. Alongside the more colourful new brand, the charity is also unveiling a new communications strategy, which looks to be “bold, credible and optimistic”. Its new strapline ‘United Against Dementia’ aims to reflect
Alzheimer’s Society rebrands to ensure disease is seen ‘as everyone’s problem’ Leer más »
Alzheimers UK has rebranded in order to cut through in a “bolder way” and move away from its “passive and cold” former image. Alongside the more colourful new brand, the charity is also unveiling a new communications strategy, which looks to be “bold, credible and optimistic”. Its new strapline ‘United Against Dementia’ aims to reflect
Alzheimer’s UK rebrands to ensure disease is seen ‘as everyone’s problem’ Leer más »
When the Russian ruble’s exchange rate slumped two years ago, it drove us to think of cutting hardware and hosting costs for the Mail.Ru email service. First, we had to take a look at what email consists of. Indexes and bodies account for only 15% of the storage size, whereas 85% is taken
How Mail.Ru Reduced Email Storage From 50 To 32 PB Leer más »
Marketing Week has partnered with Mumsnet for its fourth annual ‘Mumstock’ event, which will explore how brands can best target mums and take their relationship “to the next level”. Taking place on 26 April this year, Mumstock 2017 will be centred around the unveiling of new research from Mumsnet and Saatchi & Saatchi. The report
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Product Design: House Automation Gadgets abduzeedo Jan 26, 2017 We started Abduzeedo with the mission of sharing everything that inspires us. We focus heavily on digital design but more and more we try to feature product design. When I say product design I am trying to say, real physical products. Perhaps the best term should
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In light of Government plans to take the UK out of the single market, marketers have been urged to invest in talent and ensure their voices are heard ahead of the Brexit negotiations. Prime Minister Theresa May said in her Brexit speech last week that she is planning to take the UK out of the
Marketers must ‘work hard to get priorities heard’ in Brexit deal Leer más »
Editorial Design: Typeface Felice the Book AoiroStudio Jan 25, 2017 Nico Inosanto is a graphic designer based in Neuchâtel, Switzerland. He focus his work mainly on typography for the making of new typefaces. We are taking a look at actually a book about an elegant and classy typeface of Nico’s called Felice. Taking on the
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