2017

Theresa May’s proposals for a modern industrial strategy is ‘major step forward’

Theresa May’s proposals for a modern industrial strategy, which aims to secure a future for Britain as a competitive global nation, was welcomed by the creative industries that will benefit from a collaboration with technology. In her speech, the Prime Minster listed the creative sector as one of the five industries that could benefit from […]

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Tesco looks for domination with £3.7 billion Booker deal

Tesco has announced a deal to acquire Booker, the UK’s largest food wholesaler and owner of convenience brands such as Londis and Budgens, in a £3.7bn deal. The deal would ensure Tesco has the UK’s biggest convenience operation, with it potentially taking on the thousands of stores Booker owns. It would also take its click

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Purchase pressure: The mobile tactics that turn consumers off

Every day, consumers are met with marketing tactics that aim to speed up the buying process, from money-off incentives to limited time offers. Savvier consumers are aware of these not-so-subtle ways to lure them into stores and to buy online but some brands are using more questionable tactics to entice people to buy on less familiar retail channels such

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Richard Robinson: It’s time for marketers to start a bonfire of the legacies

“Things done changed on this side. Remember they used to thump but now they blast, right.” A seminal line from Dr Dre, which, if you ignore the gun violence connotations, pretty much sums up the challenge we face as marketers in 2017. Everything has changed. The distant thump of the past decade, as the customer

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Diageo: We have the power to normalise gender equality

Diageo is aiming to use its position as one of the biggest alcohol companies in the world to facilitate change and normalise gender equality. Speaking at the Advertising Association’s Lead conference today (26 January), the company’s chief marketing and innovation officer Syl Saller said she hopes Diageo’s brands, which include Guinness, Smirnoff and Johnnie Walker,

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