2 marzo, 2017

Architecture Photography: Beautified China

Architecture Photography: Beautified China AoiroStudio Mar 02, 2017 There’s something about Architecture Photography that makes appreciate a lot more another aspect of my love for design. There’s a passion behind tracking a perspective and doing what’s necessary to get to that location. At the destination, you just let your mind free and enjoy the different …

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P&G’s Marc Pritchard slams objections to his attempt to clean up digital

Procter & Gamble’s chief brand officer Marc Pritchard has dismissed objections to his attempts to clean up the digital ad ecosystem, calling out those that might try to justify not adhering to his demands and pointing out what he calls “head fakes” – myths that are standing in the way of digital becoming more transparent …

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Sir Martin Sorrell: Short-termism is the biggest threat to marketers

Sir Martin Sorrell’s greatest worry and what he believes will have the greatest negative impact on future growth is short-termism. Speaking this morning (2 March) at Deloitte’s Media and Telecoms conference, the WPP boss said: “It’s not three-month-old babies that keep me awake at night. It’s the continuous focus on the short term. Events of recent weeks bring …

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International bulletin: France passes new ad transparency law, Lyft takes on Uber

France passes new ad transparency law Most people probably haven’t heard of Loi Sapin – an anti-corruption law that was introduced in France in 1993 in order to make the business of media-buying more transparent. It states that media-buying agencies are not allowed to work as both the buyer and seller of advertising for their …

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When Your Code Has To Work: Complying With Legal Mandates

    Douglas Crockford famously declared browsers to be “the most hostile software engineering environment imaginable,” and that wasn’t hyperbole. Ensuring that our websites work across a myriad of different devices, screen sizes and browsers our users depend on to access the web is a tall order, but it’s necessary. If our websites don’t enable …

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‘As soon as you have an innovations department you’re buggered’

Innovation will not come from installing a team dedicated to “being innovative” as that only encourages businesses to think of creativity and technology as two separate things, says Creative England’s CEO Caroline Norbury. Technology, creativity, innovation and data are “all bound together” in reality, so any attempt to split them out and treat them independently will …

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