Sir Martin Sorrell: Short-termism is the biggest threat to marketers

Sir Martin Sorrell’s greatest worry and what he believes will have the greatest negative impact on future growth is short-termism. Speaking this morning (2 March) at Deloitte’s Media and Telecoms conference, the WPP boss said: “It’s not three-month-old babies that keep me awake at night. It’s the continuous focus on the short term. Events of recent weeks bring…

‘As soon as you have an innovations department you’re buggered’

Innovation will not come from installing a team dedicated to “being innovative” as that only encourages businesses to think of creativity and technology as two separate things, says Creative England’s CEO Caroline Norbury. Technology, creativity, innovation and data are “all bound together” in reality, so any attempt to split them out and treat them independently will…