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Netflix chief executive Reed Hastings says marketers should follow its lead and focus on incredible stories, characters that engage and story lines that are meaningful and funny as content becomes “less about the screen size”. Speaking at Mobile World Congress in Spain last night, he said: “We don’t design for mobile – there are people […]

Photographer: Rehan Jamil The other day I had a coffee with a friend I haven’t seen for ages. He is an in-house lawyer at a large FMCG brand (I had better not name it or, come to think of it, him). He was very excited about a new product the company is going to be

A medical website is only as good, and helpful, as the clarity of the information presented there and the navigability of the site. In acknowledgment of this, the American Cancer Society recently redesigned its site in order to serve its site visitors more effectively. When you’re searching for information about cancer for yourself or family

Mastercard is making a big push into digital payment services, but admits that finding the right talent to ensure it can meet its aim of building a “cashless society” can be difficult. Speaking to Marketing Week at Mobile World Congress, Mastercard’s chief marketing and communications officer Raja Rajamannar says finding the right talent is a

In this entertaining and useful 40 minute webinar on March 7 at midday, Professor Mark Ritson will introduce the Marketing Week Mini-MBA in Marketing. He will explain the logic and syllabus behind the course, look at the course format and share some of the feedback from those who attended the course in 2017. The webinar

Media buying is under scrutiny like never before, fuelled by reports into shady tactics and agency rebates, as well as Facebook measurement errors and The Times investigation into ad fraud. Procter & Gamble’s chief brand officer Marc Pritchard made perhaps the biggest call for change during his speech at the IAB’s Annual Leadership Meeting. He called out

British consumers are moving away from making major purchases as concerns about the economy hit confidence amid warnings that if this continues economic growth could slow down this year. According to GfK’s monthly consumer confidence index, propensity to make a big purchase dropped by five points in March to 5, seven points lower than the

Here’s the point of emphasis… That’s the theme this month. This collection of trends focuses on adding emphasis to the design with specific detailing from italics to split screens to stark, minimalist backgrounds paired with a trick or two. Here’s what’s trending in design this month: 1. Split Screens Split screen design was something that

Since partnering with Water.org on the ‘Buy A Lady a Drink’ (BALAD) programme nearly three years ago, Stella Artois says the partnership has succeeded in making its brand “more culturally relevant” among millennials. The BALAD programme was co-founded by Hollywood actor Matt Damon and aims to provide 3.5 million people, particularly women with families in