año nuevo

Advertisers should start demanding more of Facebook and Google when it comes to the metrics they offer, according to a number of marketers. Facebook has come in for criticism after it found more errors in the way it measures some digital metrics. In August, it admitted it had overstated video views by as much as […]

McDonald’s operates in a world of “escalating expectations” according to global chief marketing officer Silvia Lagnado, so it must evolve keep up with brands like Uber, Netflix and Airbnb. “Convenience and value are incredibly important to the McDonald’s brand but the benchmark has changed. Disruptors have completely changed the sense of value and convenience you

Pokémon Go was the surprise hit of the summer. At its peak, thousands of people could be found wandering the streets of London or New York hunting for the elusive characters to add to their army and battle rivals. The app acheived 500 milliong downloads globally in the first two months after its launch in

Tesco is “close” to filling the vacant chief customer officer, which oversees all the supermarket brand’s marketing activity, according to CEO Dave Lewis. Speaking at a press briefing today (17 November), Lewis, who is currently acting chief customer officer, revealed the supermarket giant is “close to announcing a replacement” for Robin Terrell, who quit in

Marketers have become over-complicated in their execution and forgotten the fundamentals of what marketing should be, according to Mark Wilson, CEO of insurance provider Aviva. Talking this morning (17 November) at The Marketing Society’s annual conference, he said: “I could stand here today and say the marketing garden is rosy but I don’t think that is

With hundreds of free JS libraries out there it’s tough to know where to put your energy. Some end up discarded or forked into new projects, while others grow rapidly and achieve widespread adoption. Most developers already know the big names like jQuery and React. But in this post I’d like to introduce twelve alternative

Instagram wants to help you shop, that much is clear from a number of its latest updates. Last year, it launched a ‘shop now’ button on the site so retailers could send their followers to a page within the app where they could buy. Then earlier this month, it introduced a feature that lets brands

Facebook has admitted it has discovered a number of errors in the way it measures audiences across a range of its products and has unveiled a raft of updates aimed at improving how it measures audience as it looks to offer advertisers and their agencies “clarity and confidence”. The discovery comes after Facebook said earlier

While some might perceive eBay purely as that place to get rid of old Pokemon cards and CDs, it wishes you didn’t. With 80% of UK sales now coming through new items – globally, ‘new’ accounts for one billion items – eBay wants to focus on top-of-the-funnel consideration. Essentially, it wants British consumers to see

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Digital Transformation appeared first on Marketing Week. Source: Marketing Week Digital Transformation