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Lush Taking a stand against global government-backed internet shutdowns, the cosmetics retailer will launch its #KeepItOn campaign this Black Friday. A collaboration with digital rights organisation Keep It On, the campaign will run on Lush.com and in 40 countries across the world where Lush staff will talk up the political strategy. There will also be […]

San Miguel is looking to profit from British consumers’ growing interest in global beers as sales volumes edge towards the category’s “elite” brands. The Spanish beer’s senior brand manager Dharmesh Rana tells Marketing Week the increased sales have placed the brand at a “critical point”. “In the next couple of weeks we will join an

Lucozade’s ‘Made to Move’ campaign was supported by a series live streamed via Facebook. Social media is overtaking television, promotions and email campaigns as the medium of choice for product launch marketing. Seventy-four per cent of brand marketers prioritise social media, ahead of sales promotions (55%), email (53%), press (39%), PR coverage (39%) and television advertising

‘The analytical marketer: How to transform your marketing organisation’ Adele Sweetwood, Harvard Business Review Press Aimed at marketing directors and CMOs, this book looks at how marketers can nurture an analytical culture by realigning their siloed departmental structure to foster closer relationships between marketers and their colleagues in sales, finance and IT. Sweetwood advises marketers

Soft drink brands have not had the easiest of years. In March, then Chancellor George Osborne announced plans to introduce a sugar tax, which will put a levy on all sugary drinks by the end of 2018. Mintel figures also show that 32% of soft drink consumers say sugar concerns have prompted them to limit their

Happy Thanksgiving to all our American readers! Animation is nothing new in digital interfaces. They have had an interesting history of rising, falling and now rising again in popularity. Subtle animations add personality and empathy into an otherwise dull interface. They make experiences fun, delightful and memorable. Animation in web design has been around for

WeTransfer is one of the mostly widely admired start-ups of the last decade. In many ways it embodies what we tell our clients to aspire to: a simple idea, solving a common problem, well executed. What really makes WeTransfer standout is the high-value it places on design; since its launch in 2009, WeTransfer has used

What challenges lie in measuring content and analysing its success? When discussing the KPIs of a content marketing strategy in the early stages, there are typically three challenges many organisations face. First, spending an inordinate amount of time and money looking for a ‘silver bullet’ solution in the form of a very sophisticated content publishing

The two scariest words in the marketing lexicon are not ‘you’re fired’. They are in fact ‘big data’. Why? Because nobody really has a clue what it means or entails. It sounds like one of those things that is going to be good. And, like any buzzword, it has spawned its own clichés: ‘data is