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The Marketing Academy is strengthening its team with four new appointments as it looks to develop its current programme and continue to expand globally. The new roles include an international development director, leader of The Marketing Academy Foundation, head of community events and chairman of the alumni. The Marketing Academy aims to develop leadership capability

PepsiCo created a Snapchat ‘lens’ to promote its Lay’s crisp brand during the UEFA Champions League. Research released by the IAB in October confirmed that we have reached a tipping point in mobile advertising. Its figures show the amount spent on mobile display ads in the UK (£802m) overtook that of desktop and tablet display (£762m)

This month we got the opportunity to interview Kevin Ball and Rafi Benkual from ZURB. We got to talk about the future of the web, the state of web design today, and of course, about Foundation. WebdesignerDepot: Hello Ladies and Gentlemen, I am Ezequiel Bruni for Web Designer Depot, and today we are talking to

Why does a company with 1.79 billion users need a CMO? “It’s a question I get asked a lot at parties,” says Facebook CMO Gary Briggs. “And I get the joke, but I think it’s one of the things that makes it fascinating.” Briggs became Facebook’s first CMO in 2013, following a succession of high

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,

Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world

Ryanair is launching a holiday service that it says will make it it “the Amazon of the travel industry”, providing its 119 million customers with flights, accommodation and transfer packages. However, the airline says the move will not affect its no-frills brand positioning, with CMO Kenny Jacobs promising it will still be a “bastard on

2016 in review December has arrived, which only means one thing at Marketing Week HQ – it’s time to take a look back at the craziness that’s called 2016. To make things as easy as possible, we have firstly trawled through this year’s best campaigns – divided up into two helpful parts to peruse at

Right-wing website Breitbart has called on its readers to boycott Kellogg’s after the cereal brand pulled its advertising from the site What does your brand really stand for? It’s the soul-searching question that companies around the world are starting to ask themselves as the global political climate becomes ever more fraught and divided. Donald Trump’s