año nuevo

Lidl’s Christmas campaign has topped a list of Christmas ads most likely to make people buy, marking the second time in three years it has come out top on this crucial measure for the success of any marketing campaign. The study, conducted by Kantar Millward Brown, tested 19 of this year’s “most talked-about ads”, and

You might have seen the video already. The Canadian father of a 17-year-old, attending a marketing session hosted by marketing guru Gary Vaynerchuk, stands up during the Q&A and asks the speaker for some advice. His daughter, Kiara, is interested in a career in marketing and is currently reviewing her options for study. The father

Brands need to evolve their loyalty schemes to focus on customer experience and service, rather than discounts and prices, if they want to get the most out of the schemes. That is the conclusion of a new report into loyalty schemes and their impact on Britons’ shopping behaviour. The study, conducted by Nielsen, found that

I’m penning this sitting in a pub opposite King’s Lynn train station in Norfolk, waiting for my sons to arrive from London for a weekend in the country. Yes, I am still a part-time taxi driver. And as I sit here, half an ear on the conversations around me (because I am, like so many

Themes are a great way to speed up a website launch. They make for a fantastic minimum viable product when you need to get going, and fast. Put a little work into them, and you might never need a custom design. Great themes can get expensive, though. Well put your wallets away, dear readers, because

Hard times for the ‘gig economy’ Brands that make up the rapidly growing ‘gig economy’ faced a number of obstacles this year. In October, an employment tribunal in the UK ruled that Uber can no longer classify its drivers as self-employed and must pay them the national minimum wage, as well as providing statutory workers’ rights.

Minority groups including single parents, disabled people and the LGBT community continue to be let down by brands who are failing to create diverse and inclusive advertising, according to new research by Lloyds Banking Group, shown exclusively to Marketing Week. Just 19% of people featured in advertising are from minority groups, and of that 19% only 0.06% of