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It has been predicted that machines will eventually overtake human intelligence thanks to the advancement of computer power and increase in data collection. But while fears that robots will one day wipe out the human race might be extreme and distant, the rise of artificial intelligence (AI) does have the potential to disrupt brands and those working […]

Over the last four years I’ve been designing dashboards and applications, and I’ve learned how to deal with different departments, and utilise their knowledge in order to make product design more efficient. Today, I’m going to share all of the steps that I’ve built into my daily routine, that I believe have made me a

Advertising body ISBA has criticised claims by health professionals that Coca-Cola’s Christmas truck tour should be banned for promoting unhealthy living to children. As part of its 2016 Christmas campaign, the fizzy drinks brand sent its infamous red truck across 44 locations in the UK to hand out free bottles of Coca-Cola. In an open

Tesco’s CEO Dave Lewis won’t have to continue as acting marketing chief for much longer with Unilever’s VP of food in North America Alessandra Bellini set to join as its new chief customer officer on 1 March. Bellini, who has been at Unilever for 20 years in a series of international roles, will be Tesco’s

Online advertisers face stricter rules on how they track people across the web and target advertising as the EU looks to reinforce online privacy. The EU’s ePrivacy proposals would require all web browsers to ask users if they want to opt-in to tracking. Currently browsers are automatically set to allow tracking with users having to

Sainsbury’s saw like-for-like sales edge up 0.1% for the 15 weeks to 7 January as its Argos business provided the lion’s share of Christmas cheer. Although Sainsbury’s sales are a far cry from the 2.9% rise reported by Morrisons yesterday (11 January), they are ahead of  industry forecasts with analysts expecting Sainsbury’s to report a fall of

“As marketers, we have got to rip up the marketing plan because what looks really good on paper – out-of-home, social, earned media and paid media – is not the way people experience media in their lives,” states General Electric CMO Linda Boff. “We need to think about what the new 360-degree marketing is and

Every year, blogs like this one try to predict what’s going to happen in our industry over the next 12 months. Design is a product of its environment and good design reflects the world that it exists in; no one has a crystal ball, so unsurprisingly design predictions are wrong as often as they are right.