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Deal: 42 professional fonts from Mellow Design Lab Leer más »
Tesco changes how it talks about food This week, Tesco made some big changes to the way it talks about its food in its advertising. Instead of highlighting particular products, it is now looking to showcase the quality of its food and the passion and care that goes into the meals its customers prepare. To
Instagram, John Lewis & Tesco: 5 things that mattered this week Leer más »
Two of the most common ways to organize website content these days is by using cards and lists. Each has its own pros and cons. Whereas lists have been around since the early days of the web, card-based design has only recently become a force to be reckoned with and one that’s increasingly a popular
Cards vs. lists, how they impact UX Leer más »
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on marketing with virtual assistants appeared first on Marketing Week. Source: Marketing Week Marketoonist on marketing with virtual assistants
Marketoonist on marketing with virtual assistants Leer más »
Aside from the positive numbers – it toasted a 18% rise in UK sales and a 52% rise in international sales in the four months to the end of December – the most telling moment from today’s Asos press briefing was its repetition of the words customer experience. The fashion brand’s chief executive Nick Beighton
‘Investing in customer experience is now a winning formula for retailers’ Leer más »
From the uncertainty of Brexit to the unpredictability of a Trump-led America, from the widening chasms in society to the looming consequences of climate change, the world is increasingly fragmented and disjointed. We are now living in a reality that many of us never thought possible. For marketers, there’s the digitally driven disruption of just
The Marketing Society’s Gemma Greaves: Bravery is key to success in 2017 Leer más »
Mrs Ritson has become increasingly obsessed with her ethnic origins. It all started with old yellowing pictures of a Jewish great-grandfather and a fascination that maybe a country girl from Australia might have more genetic secrets than she had imagined. So, for Christmas, I was instructed to buy her one of those DIY DNA kits
Mark Ritson: Brand heritage is more important than you think Leer más »
Despite being “thrilled” with the performance of its Buster the Boxer Christmas ad this year, John Lewis conceded its festive ads are “no long as groundbreaking” and says it could switch up its approach in 2017. John Lewis posted a 2.7% rise in like-for-like sales over the six weeks to 31 December. In a press
John Lewis says its Christmas ads are ‘no longer as groundbreaking’ Leer más »
Marks & Spencer says its marketing played an important part in returning its struggling fashion business to growth over Christmas, pointing to its wool credentials and Mrs Claus Christmas campaign. The retailer posted a rise in clothing and homeware sales over the Christmas period for the first time in two years. Like-for-like sales were up
M&S says there is ‘still a long way to go’ as it credits Mrs Claus for clothing rise Leer más »
Tesco’s chief executive Dave Lewis says he isn’t interesting in replicating the “blockbuster” Christmas advertising tactics used by rivals such as John Lewis and Sainsbury’s. Tesco revealed its like-for-like sales grew 0.7% in the UK for the six weeks to 7 January, crediting its fresh food for “outperforming the market”. And Lewis insisted he was happy
Tesco not interested in ‘blockbuster’ ads as food boosts its Christmas sales Leer más »
